Online advertising is in decline because users don’t want to be bombarded with advertisements on every website they visit.
Leicetser (PRWEB UK) 27 November 2012
Williams Commerce, UK based SEO agency, today announced a drop in the effectiveness of online advertising.
Online advertising appears on most websites through the internet. A user’s online experience can be slowed by complex advertisements taking too long to load, with some popping up and consuming the whole screen before a person can view a website.
According to the November 10th issue of The Economist, users have had enough of online advertising and are equipping their browsers with ad-blocking software. Now 9% of page views online are made through browsers with ad-blocking software, meaning businesses are failing to reach customers with their online advertisements.
These reports show a drop in the effectiveness of online advertising. Robert Williams, Managing Director for Williams Commerce, providers of SEO (Search Engine Optimisation) commented, “Online advertising is in decline because users don’t want to be bombarded with advertisements on every website they visit. The reason most businesses pay for online advertising is because no one can find their website through search engines. SEO is a service which helps businesses generate organic traffic potential, and therefore will generate better quality traffic. SEO doesn’t annoy customers and is a better tactic for businesses to use if they want to increase their online traffic.”
Many online bodies such as Eyeo agree online advertising is necessary to pay for the content users read online. Most ad-blocking software can be customised to allow certain advertisements, as specified by the user. However, with over 180 million users of Ad-block Plus, an ad-blocking software owned by Eyeo, the benefits of online advertising to businesses will soon drop further as users take control over what advertisements they see, shutting them off inaccessible to certain markets.
Through SEO businesses can bring their website to page one of search engine results, where 75% of all clicks occur. By combining SEO with other digital marketing strategies, businesses can increase the traffic to their website without needing to use online advertising at all. Using SEO as opposed to online advertising is more cost-effective for businesses as they will constantly appear on page one of search results for an extended period of time, instead of appearing for a few seconds next to a page of content, for a user who could belong to the wrong demographic, or actively resent the intrusion.
Williams Commerce is a provider of ecommerce solutions. The company has a wealth of experience which is proven to benefit their customers through the services and products they receive.