Beautiful features include, color inside the cell that creates a rich look with added dimension – while the inside colors coordinate with the face fabric.
New York (PRWEB) April 12, 2013
Solera Soft Shades, the brand new window treatment by Hunter Douglas, was introduced today at New York based window treatment design firm, Vogue Window Fashion.
By combining a soft, sculptured look with a unique cellular construction, Solera Soft Shades window treatments provide drama, sophistication, and brings a whole new aesthetic to the market.
"New Solera Soft Shades combine a soft, sculpted look with a unique cellular construction," says Ron Rubinoff, vice president of the Hunter Douglas Window Treatments Division. "Solera shades flow over the window in a cascade of soft pleats that beautifully filter light, while adding drama and sophistication to a room."
Their unique shape and architecture makes the shades extremely energy efficient, while still being offered at an affordable, mid-market price point. The soft fabric folds and cellular construction create a “pocket” that traps air, increasing its insulating properties. "Solera appears upscale and high-end, but is priced within reach of most consumers," Rubinoff says. "It offers the energy efficiency of cellular shades with the sculpted look of a soft shade window treatment."
The concise fabric collection, available in both light filtering and room darkening, creates a balance between fresh neutrals and inspired hues.
The Solera Soft Window Treatments are featured with proven, proprietary lifting systems and internal lift cords for enhanced child safety and a clean appearance from outside the house.
The fabric offering includes unique woven and non-woven options with fashion forward colors, textures and patterns.
The entire window treatment is custom crafted in the USA, including the unique textiles.
Beautiful features include, color inside the cell that creates a rich look with added dimension – while the inside colors coordinate with the face fabric. Additionally, street side of the shades is off-white for exterior uniformity. As mentioned, the new Solera Soft Window Treatments is offered with light filtering fabrics which diffuses light for a soft glow while providing moderate privacy – or room darkening fabrics that provides enhanced light control with maximum privacy.
Haily Lawrence, leading decorator at Vogue Window Fashion calls the new collection “an attractive take on honeycomb, cellular shades.” “It’s amazing to be able to offer a product that offers the energy efficiency and versatility oh honeycomb shades with the attractiveness of a soft window treatment.”
The brand new custom window treatment creation conveys the style and chic design to which Vogue Window Fashion customers are accustomed. As New York City’s leader in custom window treatments, Vogue Window Fashion is recognized as a leading creative source of influence for the modern window treatment and window fashions industry. Through a combination of innovative techniques, cutting-edge design, and superior craftsmanship Vogue Window Fashion aspires to help clients think differently about their window treatments and custom blinds.
Vogue Window Fashion
405 Lexington Ave.
New York, NY 10174