A New, Yet "Classic," Strategy for Selling High Quality Window Blinds

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New spark360 Profile Pulls Up the Shades on Classic Blind's Business Model

I had seen a real need for a new mini-blind company for the multi-family industry

For 25 years, Classic Blind Limited has been a preferred provider of faux wood, aluminum and vinyl window blinds for hundreds of thousands of apartments across the United States. Those property management companies are drawn to Classic's emphasis on top-quality materials and ultra-fast delivery times. But now residential customers can enjoy those same values, as shown in the new spark360 "Social Business Television" profile, on view at http://www.spark360.tv.

Small wonder why many apartment complex managers have Reed Way's company on speed-dial; he used to work in property management. The difficulties he faced in getting speedy delivery of window coverings that could withstand kids and kittens prompted him to start Classic Blind out of his own garage. "I had seen a real need for a new mini-blind company for the multi-family industry," Way tells host Renay San Miguel during an interview on the spark360 virtual set. "Mostly it was for service, and the other scenario was in getting the right blinds on the right windows on a consistent basis."

Now, thanks to a revamped website (http://www.classicblind.com), Way is offering his company's vertical blinds and mini-blinds to a wider audience - those who want them in their homes and offices.

Way gives the spark360 team a tour of his Euless, Texas-based distribution center, where quality blinds manufactured in China - at the same plant the company has used for 15 of those 25 years - are off-loaded from trucks and cut to customer specifications. Classic Blind focuses only on window coverings because of Way's desire "to be able to do one thing very, very special for our customer and do it right the first time, every time."

Office manager Charlotte Leon and warehouse manager Steve Howe are also interviewed regarding the order fulfillment process. They describe how Classic Blind is able to receive an order by 11 a.m. CT and get it custom-cut, packed and shipped out - all on the same day. "That's something no other window blind company offers," Howe said.

Way credits a four-month supply of inventory, a wide variety of window blind sizes and styles, and excellent relationships with express carriers like FedEx and UPS for getting his products to customers in a hurry. And Way says he keeps his prices competitive by keeping the supply levels from China consistent and growing his business every year. "As we get bigger and bigger, our prices get better and better. And we really watch out for our overhead so we can continue to be able to provide the best pricing in the industry," he said.

Classic Blind maintains strong relationships with apartment associations throughout the U.S. and estimates that it has captured nearly 25 percent of the Dallas-Fort Worth apartment market. And although the company is taking advantage of the internet for direct sales to residential customers, Way admits to being old-school when it comes to establishing relationships with those customers. One example: his disdain for voicemail. "You never know where (emotionally) the customer is - you don't know if they're upset or if they're happy," he said. "So by contacting them personally, I know exactly who they are, I know their name, they know our name. We like to know who our customers are, so we want to be able to talk to them on a one-on-one basis at all times."

spark360 executive producer Steven Swaim says, "Reed has found a nice niche that he has expanded in by focusing on great customer service. It is a testament to him and to his company that he puts his clients first, which is working very well for him."

"Classic Blind is a very good example of a company reflecting the commitment and tenacity of its owner and founder," San Miguel said. "Reed Way found a solution to a problem and is already delivering on it for thousands of apartment complexes, including many in the major cities of Texas. Now he's expanding his reach, and his reputation for speedy customer service, to anyone who needs affordable blinds."

About spark360
spark360 is a Web-based business television program that celebrates the spark of entrepreneurship in America by featuring the unique stories of small and middle-market businesses.

spark360 also provides a credible and relevant outlet to get your story to a global marketplace through our exclusive 360 Distribution social media platform. spark360 delivers broadcast-quality, network news-style programs via a comprehensive SEO-optimized “full circle” distribution strategy that reaches every corner of the Internet.spark360 is a division of Splash Media, L.P. http://www.spark360.tv/

For media inquiries for spark360, please contact: Steven Swaim sswaim(at)spark360(dot)tv

About Splash Media

Splash Media L.P., based in Addison, Texas, creates and develops custom web-based communications and training solutions that are powered by video. We specialize in developing video communications strategies and video delivery platforms that drive our customer’s bottom line. Splash Media is a leader in the Enterprise Video Communications industry and has been delivering Internet enabled strategic video solutions since 2004. http://www.splashmedia.com/

For media inquiries for Splash Media, please contact: Chris Kraft ckraft(at)splashmedia(dot)com

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