Wine Chooser removes all the guesswork and makes you look like an expert.
Mt. Kisco, NY (PRWEB) March 11, 2010
Wine Enthusiast has launched Wine Chooser, a free Facebook app that makes it easy to pick the perfect wine for any person, food or occasion. The app makes personalized recommendations based on five simple questions about food, friends, budget, regional preferences and wine IQ.
Created with the notion that wine pairing has as much to do with food as friendship, the app lives in Facebook, where wine lovers can easily share their recommendations with their friends and family. Wine Chooser also enables users to save and tag wine pairing recommendations for future reference. The app even allows for non-traditional preferences, such as whether the people drinking the wine might enjoy pictures of cute animals.
“Most of us rely on recommendations to discover new wines,” explained Francis M Juliano, Wine Enthusiast’s Chief Marketing and Information Officer. “Need a suggestion for your dinner party? We’ve got one. Eyes glazing-over at the store in front of hundreds of bottles? We can help. Meeting up with friends who don’t drink Merlot? We can help you. Wine Chooser removes all the guesswork and makes you look like an expert.”
Wine Enthusiast, the world’s number one source for wine accessories, storage, education, ratings, and events, launched the app in coordination with LA-based evidence-based marketing agency DemandResults. Wines are selected from the Wine Enthusiast’s database of more than 150,000 wines, with over a 1,000 new wines added every month; most can be purchased with a single-click directly from the app.
In the near future, the app will also allow Facebook users to rate and review individual wines and share their opinions with their friends.
Start pairing wines by clicking the “Pair Wines” tab at http://www.facebook.com/wineenthusiast
About Wine Enthusiast
Founded in 1979, Wine Enthusiast Companies is the world's number one source for wine cellars, accessories, information, education, and events. For 30 years this multifaceted business has thrived along with America's growing enchantment with wine, marketing to both consumer and business-to-business audiences via direct mail catalogs and internet websites including WineEnthusiast.com. Wine Enthusiast Magazine (WineMag.com), is considered the most user-friendly and trusted wine publication today, offering wine lifestyle features and expert wine ratings and reviews. Wine Enthusiast is also the host of major wine galas throughout the nation, such as Toast of the Town, America's premier wine and restaurant tasting event;
WineExpress – Classic Blend of Value and Service along with it’s Wine Of The Day offers is the preferred wine shop Wine Enthusiast.
DemandResults is an evidence-based marketing agency that helps companies increase the success and accountability of their marketing programs. Evidence-based marketing combines proven marketing methodologies with intensive testing and commitment to measuring marketing impact. DemandResults’ products and services focus on social media marketing, Web site optimization, search engine marketing (SEM & SEO) and Customer Relationship Management (CRM). DemandResults’ unique approach takes the guesswork out of tough creative and strategic decisions and delivers real, measurable results.