A Gift That Keeps on Giving, for Dads and Grads: A Wine of the Month Club from Gold Medal Wine Club

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One of Askmen.com’s top ten father’s day gifts revealed that men love libations, preferably a nice bottle that they probably wouldn’t purchase themselves, and one they can share with (or impress) their friends and family. Gold Medal Wine Club is offering 3 bonus gifts with a wine club purchase this year- including a neoprene wine tote, a Vinturi aerator, and a professional stainless steel wine opener.

Wine of the Month Club

"My husband & I discovered Gold Medal Wine Club a few years ago. We were a bit unsure at first but as it turns out, the wine gifts have been incredibly popular with our friends and relatives. In fact they look forward to it every year now!"

Father’s day spending should be up significantly from last year, if this years Mother’s day buying trend is an indicator. According to the National Retail Federation 2010 statistics, for the first time in three years, money spent on father’s day gifts was up to over $90 and is expected to be around the $95 mark this year. In the last several years, the types of gifts purchased for Mothers has shifted from objects (ii.e.e. flowers and jewelry) to experiential gifts, with more than half treating their moms to outings to restaurants, spa treatments or other indulgences that bring family together.

This begs the question…What do Dad’s want for Father’s Day this year? We might take a hint from Mom. Studies have shown that for men too, the recession has shifted mindsets where time with friends and family has taken precedence over gadgets. But what kind of experience can you give Dad for around $100?

One of Askmen.com’s top ten father’s day gifts revealed that men love libations, preferably a nice bottle that they probably wouldn’t purchase themselves, and one they can share with (or impress) their friends and family. With wine consumption up 30% in the last decade due to positive press about its heart-healthy effects, more men are drinking wine, making it a great gift for Dad. Gold Medal Wine Club is offering 3 bonus gifts with a wine club purchase this year- including a neoprene wine tote, a Vinturi aerator, and a professional stainless steel wine opener.

Choosing a bottle of wine that is special and unique enough to make a great Father's Day Gift can be difficult. All wine connoisseurs agree that asking an expert is a great place to start. But how do you choose a wine authority that inspires confidence? One of the oldest aggregate wine clubs to exist is Gold Medal Wine Club in Santa Barbara, California. Since 1992, Gold Medal Wine Club has built relationships with the best wineries in California and the world, and has carefully selected wines for their wine club members.

Gold Medal Wine Club chooses only award winning wines virtually guaranteeing a quality taste and unforgettable experience. These wines are rarely found in stores and are made by small, boutique wineries and vineyards. Every month, Dad can receive a shipment of two of these highly coveted wines. The delivery arrives beautifully packaged and gift wrapped accompanied by "The Wine Press", a publication describing the wine, the winery, the vineyard, the winemaker, with recipe suggestions and tasting notes. There are five wine club series to choose from with the Gold Series wine of the month club is only $35 a month. The Platinum and Diamond Series wine of the month clubs feature 90 and 93+ rated wines. The best of the world's wines can be sampled with the International Wine Club, and the Pinot Noir Wine Club is great for those who love the light red qualities of the Pinot grape.

Gold Medal Wine club takes the guesswork out of choosing great wines for Dad. “And it’s a gift that keeps on giving, for Dads, Grads, or other special people on your gift list”, said Bradley Mansfield, the wine club’s Marketing Manager. Gwen Nevins, a long time Gold Medal Wine Club member says, : "My husband & I discovered Gold Medal Wine Club a few years ago. We were a bit unsure at first but as it turns out, the wine gifts have been incredibly popular with our friends and relatives. In fact they look forward to it every year now!"

Dean Reick of Direct Creative blog reminds us that “people are looking for an experience even when they’re buying things.” A great bottle of wine brings people together, creating lasting memories. If Mother’s Day 2011 is any indication, indulgent gifts proved to be the most popular, and for most men who buy only what they need and regard shopping as a chore rather than an activity, why not delight them with a gift they wouldn’t buy for themselves, one that is special, unique and honors quality time spent with family.

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Bradley Mansfield
Gold Medal Wine Club
(800) 266-8888
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