In the unlikely event your Wine Enthusiast Fusion Glass breaks, we'll replace it FREE, even up to 10 years after purchase.
Mount Kisco, N.Y. (PRWEB) October 22, 2008
In time for the holiday shopping season, Wine Enthusiast Companies strengthens its popular line of break-resistant Fusion Stemware with a compelling warranty: free replacement of any broken Fusion glass for up to 10 years.
Standing behind the Fusion tagline, "The World's Most Break-Resistant Glasses," Wine Enthusiast affirms its confidence in the product with the new policy. Quoting the language of the limited warranty: "In the unlikely event your Wine Enthusiast Fusion Glass breaks, we'll replace it FREE, even up to 10 years after purchase." Certain restrictions and shipping/handling charges apply to warranty. Details can be found at WineEnthusiast.com/Fusion.
"We're proud to offer our customers wine glasses as durable as they are elegant," says Wine Enthusiast Companies Chairman, Adam Strum. "Our new warranty only reinforces the belief we all have in the quality of our Fusion Classic and Fusion Infinity lines. Strong glasses backed by a strong promise. That's what the Fusion warranty is all about."
Mr. Strum also notes the warranty's effect on consumer confidence when buying wine glasses. "People are often hesitant to buy quality wine glasses for fear they might break. With Fusion, that fear is erased. You get a beautiful, dependable, dishwasher-safe glass that will be replaced if it should ever break. That's the kind of peace of mind you want as a consumer."
Replacing a single broken glass under the new limited warranty stands to be cost-effective for customers. Fusion glasses are not sold individually but in sets of four or more. Under the program, a single Fusion glass can be replaced for free, with the only charge being $9.95 at current rates for shipping and handling, a cost much less than buying a new glass (assuming glasses were sold individually), and certainly less than buying another multi-glass set.
About Wine Enthusiast Companies:
Founded in 1979, Wine Enthusiast Companies is the America's #1 source for all things wine: wine cellars and storage solutions, accessories, ratings, education, and events. The company operates across multiple channels including direct mail, e-commerce (WineEnthusiast.com), print (Wine Enthusiast Magazine), events (Toast of the Town), and national retail stores. The company is headquartered in Mount Kisco, New York.