WineSpace: Social Networking Meets the Vineyard

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Donati Family Vineyard has launched the first winery specific social networking site to enhance communication with their customers and wine club members concerning upcoming events and unique wine gifts.

Our new web-based community permits us to reach consumers across the globe and to communicate with them more effectively

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Donati Family Vineyard is leading the way with social networking in the wine industry by implementing a full featured, Web 2.0, online community for their customers and wine club members.

Donati Family Vineyard Winespace offers members the following benefits:

  • Learn and enjoy wine within a like-minded community
  • Interact directly with the winemaking team through blogs and online forums
  • Receive insider info on special offers, upcoming events and breaking news
  • Customize your personal WineSpace and socialize with your friends
  • Exciting on-line events such as video-casts and on-line wine tasting
  • Choose from a wide assortment of wines and gourmet food to create wine gifts

People joining the online social networking community automatically receive a customizable profile page and will be able to message each other and participate in online discussions. Members of the viral marketing site can invite their friends and make new friends to share information about wine and wine gifts. Most importantly they can write their own blogs and forum discussions and upload content such as podcasts, photos, and videos.

"Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry," says Lee Stipp, General Manager at Donati Family Vineyard. "Our new web-based community permits us to reach consumers across the globe and to communicate with them more effectively".

Proprietor Ron Donati says, "WineSpace allows us to interact with our customers in a fashion that was not possible before. It's all very exciting, and will be fascinating to watch as it develops over time."

About Donati Family Vineyard:
The Donatis came to Paicines, in California's Central Coast, in 1998 when they purchased land that would become the Donati Family Estate Vineyard. Like much of southern Napa and Sonoma, Paicines has long warm days followed by cool nights. The vineyard is planted to various select clones of Chardonnay, Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Syrah, Pinot Grigio, Pinot Blanc and Petite Verdot. In early 2007 the Donati Family Vineyard opened its new Winery and Tasting Room at the former Mastantuono Winery in Templeton, California located in San Luis Obispo County. Donati Family Vineyard is conveniently located off picturesque Hwy 46 West and is nestled in the Templeton Gap surrounded by sweeping vineyard views with areas for picnicking and bocce ball. The tasting room is open daily from 10am to 5pm. The vineyard has just launched its social networking site.

For additional information and a list of wines available for wine gifts, you may visit the website at


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Lee Stipp
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