Winter Park-Fraser Valley Chamber Launches Winter Park & The Fraser Valley Key Card Program

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The Winter Park-Fraser Valley Chamber of Commerce today announced the launch of its loyalty and rewards program, The Winter Park & The Fraser Valley Key Card. The card, which is free for visitors to sign up for, rewards people for their purchases in Winter Park-Fraser Valley. It is also the means by which one may receive, track and spend incentive dollars offered by Winter Park-Fraser Valley promotions.

Sleigh Ride

Photo courtesy of Winter Park-Fraser Valley Chamber of Commerce

The Key Card offers rewards that allow families to enjoy all the amenities our community has to offer more affordably.

The Winter Park-Fraser Valley Chamber of Commerce today announced the launch of its loyalty and rewards program, The Winter Park & The Fraser Valley Key Card. The card, which is free for visitors to sign up for, rewards people for their purchases in Winter Park-Fraser Valley. It is also the means by which one may receive, track and spend incentive dollars offered by Winter Park-Fraser Valley promotions.

With the Ski Free special, for example, visitors book two nights during early fall and receive two free lift tickets and $10 to spend in Winter Park-Fraser Valley. In this case, the $10 would be credited to a guest’s Key Card, which can be redeemed at any participating business. The card is swiped just like a credit card at the time of purchase.

The program is not only targeted to visitors to Winter Park-Fraser Valley; locals also benefit. For instance, the Welcome to the Valley promotion gives people who buy real estate in Winter Park-Fraser Valley $150 to spend in the community. Additionally, the Spend Local Program enables businesses to use the card to provide a loyalty rewards to locals or visitors when a certain level of spending is met (details vary by individual businesses). All of these benefits will be tracked on the Winter Park & The Fraser Valley Key Card.

According to Winter Park-Fraser Valley Chamber Executive Director Catherine Ross this community-wide program is the first of its kind for a mountain destination. “The Winter Park-Fraser Valley community is excited to offer our guests and year-round residents a way to save money and be able to return to our community,” says Ross. “The Key Card offers rewards that allow families to enjoy all the amenities our community has to offer more affordably.”

Starting Nov. 15, people may request a Winter Park & The Fraser Valley Key Card online (http://winterparkkeycard.com), by phone (866-255-0171), or at check-out at any participating lodging partner or merchant. Individual benefits, rewards and spending can be tracked through a secure, online portal at http://winterparkkeycard.com.

Winter Park-Fraser Valley Chamber of Commerce
The Winter Park-Fraser Valley Chamber of Commerce is a non-profit Colorado corporation created to help further and maintain responsible growth in the Winter Park-Fraser Valley area, located in the Rocky Mountains just 65 miles west of Denver.

Contacts: Diane Ehlert, Winter Park-Fraser Valley Chamber, 970-726-4221, ext. 203, dehlert(at)playwinterpark(dot)com
Gaylene Ore, Ore Communications, 970-812-8733, gaylene(at)orecommunications(dot)com

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Christy Nielson

Gaylene Ore
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