WIRED Magazine Debuts kooaba Enabled Technology in Advertisements

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WIRED readers can enter to win $10,000 prize package from the WIRED Store.

kooaba's sleek new app comes to life using emerging technologies to augment what an advertisement says and how readers experience it and clients and agencies have responded very well to this technology.

WIRED magazine will team up with kooaba in its November issue to unveil a new kooaba mobile application, making WIRED readers the first in the U.S. to experience its patented image recognition technology. Keeping with the tradition of offering readers the freshest and most innovative experiences in the world, WIRED will use kooaba's app, available for iPhone and Google Android devices, to allow readers to unlock digital extras by snapping pictures of select ads in the issue. Readers also have the opportunity for a chance to win a $10,000 prize package from the WIRED Store (http://www.wired.com/promo/wiredstore).

"WIRED is always searching for game changing technologies to bring these innovations to our clients and our readers," said WIRED publisher Howard Mittman. "kooaba's sleek new app comes to life using emerging technologies to augment what an advertisement says and how readers experience it and clients and agencies have responded very well to this technology."

A simple mobile snapshot of an ad from participating advertisers in WIRED will trigger the software to recognize the photographed page (without the need for any visual cue, required by other image recognition technologies), then instantly produce a variety of interactive digital options. Readers may choose to visit specific web pages, watch videos, use social media, and more. Unlike traditional mobile integrations, this integration is programmed in after the production of the ad so that there is no obstruction or intrusion on the advertiser's creative.

kooaba, founded in 2006, is a spin-off company of the Swiss Federal Institute of Technology (ETH). Its mission is to offer consumers access to limitless content unlocked using sophisticated image recognition technology. kooaba software is also coupled with an Online Library which allows users to reference and bookmark pages they come across on their mobile devices from any computer in the world, ideal for tracking favorites and book marking.

About WIRED:
For more than 15 years, WIRED has been the first word on how technology changes the world. Each month in the magazine and every day online, our editors deliver a glimpse into the future of culture, business, science, entertainment, education, health and politics. WIRED magazine and Wired.com reach more than 13 million people a month.

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Jenna Landry
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