Wirefly.com Named Title Sponsor of X PRIZE Cup, Earth's Great Space Race

The X PRIZE Cup announced today that leading online wireless retailer, Wirefly.com, is the official title sponsor of the newly renamed Wirefly X PRIZE Cup. The event will be held live at Las Cruces International Airport in southern New Mexico on October 20 and 21, 2006.

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Los Angeles, CA (PRWEB) October 11, 2006 -–

The X PRIZE Cup announced today that leading online wireless retailer, Wirefly.com, is the official title sponsor of the newly renamed Wirefly X PRIZE Cup. The event will be held live at Las Cruces International Airport in southern New Mexico on October 20 and 21, 2006. To purchase tickets or to see how you may be able to get a free ticket check out http://www.xprizecup.com.

Headlining this year's live rocket show is the $2 million Lunar Lander Challenge presented by NASA Centennial Challenges. Not since the Apollo program has man had a working vehicle capable of landing on the moon. If we are going to go back both NASA and private companies need a system that is robust and relatively inexpensive. Spectators will watch as different vehicle designs compete to see which one will be the next generation lunar lander.

"Wirefly is proud to sponsor the X PRIZE Cup," said David A. Steinberg, Chairman and CEO of Wirefly.com's parent company, InPhonic. "The Wirefly X Prize competitors of today are the pioneers of tomorrow's technology -- thrusting us ever closer to everyone's dream of space travel and changing forever our ability to explore beyond Earth's boundaries. We believe in the power of innovation to benefit society, and the Wirefly X Prize represents a groundbreaking model for spurring innovation."

Wirefly.com has revolutionized the way people shop for wireless products and services, enabling consumers to compare phones and plans across every available provider, and putting powerful tools and information in the hands of consumers to help them make better decisions about their wireless lifestyle.

"We are very excited to have Wirefly as the title sponsor of the X PRIZE Cup," said Dr. Peter H. Diamandis, Founder and Chairman of the X PRIZE Foundation. "Their support allows small companies and individuals the opportunity to dream big, moving us all one step closer to having a permanent human presence off this planet."

Similarly, the X Prize Foundation is rewarding excellence in technology through open competition. Because the Wirefly X Prize Cup is challenging competitors to achieve new breakthroughs, space flight will soon be that much more accessible to consumers.

The X PRIZE Cup will also feature the Space Elevator Games this year. Several university and private teams will compete to see who can build a vehicle capable of climbing up Kevlar rope using only a beam of light as power. Physics and engineering innovate right in front of the crowd as a multitude of unique mechanical projects attempt to tackle of one of aerospace engineering's most complex and difficult problems.

Other exciting activities you can expect at this year's Wirefly X PRIZE CUP:

  • High-powered rocket launches
  • Earth shaking static engine firings
  • Astronaut trainer fly-over's
  • Flight and Astronaut Simulators
  • Educational Activities for Kids
  • Chances to meet and speak with Astronauts
  • Spaceship and Robot display area

For more information on the Wirefly's sponsorship of the Wirefly X Prize Cup, visit http://www.wirefly.com/xprize/.

Contact: Ian Murphy 310.689.6397

Lisa Cohen 310.395.2544

http://www.xprizecup.com

About the X PRIZE Foundation

The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to bring about radical breakthroughs in space and technology for the benefit of humanity. On October 4th, 2004, the X PRIZE Foundation captured world headlines when Mojave Aerospace Ventures, led by Burt Rutan and Paul Allen, built and flew the world's first private craft to space twice in two weeks to win the $10 million Ansari X PRIZE. Because of the dramatic nature of the achievement, the X PRIZE Foundation is now widely recognized as the leading model for fostering innovation through competition. Based on the success of the Ansari X PRIZE, The Foundation has partnered with the Economic Development Department for the state of New Mexico to produce the X PRIZE CUP.

About Wirefly

Launched in 2003, Wirefly (http://www.wirefly.com) is the online leader in one-stop comparison shopping for cell phones, wireless service plans and wireless accessories. Wirefly is an authorized dealer for every major cellular carrier, including Cingular Wireless, Verizon Wireless, T-Mobile and Sprint. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the guaranteed lowest price -- online or anywhere else. Wirefly.com has been named Best of the Web by Forbes magazine as the "best all-around number portability portal" and "Best in Overall Customer Experience" by Keynote Performance Systems. For more information on Wirefly, its wireless products and its services, visit http://www.wirefly.com.

About New Mexico's Aerospace Industry

Clear skies, mild weather, world-renowned research labs, and a growing aerospace industry make New Mexico an ideal location for the next generation of aerospace entrepreneurs. According to Economy.com, New Mexico's cost of doing business is among the 10 lowest of the 50 states -- due largely to our competitive wages and low energy costs. New Mexico State University is starting an Aerospace Engineering Program to support the emerging space sectors in New Mexico. At the same time, we offer the infrastructure that aerospace firms need with Albuquerque International Sunport, White Sands Missile Range, two Air Force bases, many community airports, and the construction of the new $10 million Southwest Regional Spaceport in Southern New Mexico. Full details can be found at http://www.goNM.biz.

For more information please visit http://www.xprizecup.com

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Wirefly X Prize Cup Wirefly X Prize Cup

Wirefly.com is the sponsor of the 2006 X Prize Cup. Download the Wirefly X Prize Cup logo.