Rockaway, New Jersey (PRWEB) September 22, 2009
Advantage Business Media announced the launch of two newly redesigned websites, R&D, and Wireless Week. These sites offer in-depth news and resources, powered by an enhanced interface to foster an online community for their users.
"These new websites will encourage users to share content and participate in discussions through blogs, forums and social media. In addition to driving content through their site, the editors will keep tabs on offsite conversations in their market through tools such as Twitter, Facebook and Digg. This enables users to determine the content that is most relevant to their professional and personal lives," said George Fox, President of Advantage Business Media.
For the advertiser, these sites offer a variety of new advertising and lead generating opportunities, including contextual ads on targeted content sections and sponsorships on targeted content sections, to optimize visibility and increase conversion rates.
"For more than 45 years, R&D has served research scientists, engineers and technical staff at laboratories around the world. R&D pioneered the acclaimed R&D 100 Awards recognizing significant products and technologies that are well-known and used by consumers and businesses globally. This new site offers our users interactive features such as multimedia feeds, advanced search, blogs, forums and viral social bookmarking tools, creating a '24/7' community where R&D professionals can readily share information, challenges and ideas with their peers, industry experts and the editors of R&D," said Sofia Goller, Publisher of R&D Magazine.
"Wireless Week, the industry leader serving wireless carriers, enterprise end-users, distributors and retailers, now offers a wider variety of up-to-the-minute news coverage on the wireless industry's, players and technologies through topical landing pages have identified revolutionary technologies newly introduced to the market]. These new features on the site complement FirstNews, our daily e-newsletter, with more in-depth news and feature content, enabling our editors to further engage their online community by stimulating more in-depth discussion and interaction with our users," stated Holly Hoffer, Publisher of Wireless Week.
Advantage shows their focus on digital through a continued effort to increase the quality and diversity of content through aggregated feeds and user contributions. Further, Advantage developed a more comprehensive analytics system, providing insight and direct feedback from their site visitors. "These new website re-launches are part of a company-wide strategy to enrich our users' experience with tools that enable them to easily browse through more news and resource information, as well as engage and interact with other professionals via our newly enhanced community features," says Fox.
About Advantage Business Media
Advantage Business Media is an integrated business media company with a diversified portfolio of highly focused print publications, e-newsletters, specialized directories, vertical search databases, conferences, ancillary media vehicles, and associated web-based services. Founded in 2006 with the acquisition of Reed Business Information's New Product Division, today they serve more than 1.3 million industry professionals in the science, engineering/design, electronics, and communications markets.
Advantage Business Media (973) 920-7495