Website Builder Wix Launches Official Online Store

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Wix.com is launching its first ever online store where Wix-themed merchandise can be browsed and purchased. Tshirts, mugs, caps, notebooks and laptop bags designed branded in the website builder's pop style can be bought at affordable prices.

Wix Mugs from the Wix Store

We are thrilled to offer our users more than a product, but a brand that translates into wearable merchandise.

The new Wix Store features young, fresh, pop-culture inspired designs highlighting the company’s logo. Clients will be able to browse the store by category, product, and specific design. The store itself was built using Wix' free website builder, allowing users to create customized Flash websites and widgets with a simple drag-and-drop interface.

Wix caters to an international market of small business owners, designers, photographers, musicians, artists and online entrepreneurs. Users can sign up for a free account at Wix.com for instant access to the colorful online platform and a stunning array of Flash website templates. A rich variety of free website design is included in the Wix platform such as photos, animation files, music, HTML widgets and more, which users can incorporate into their websites, or supplement with their own content.

“The Wix online store is a direct response to user requests,” says Wix CEO, Avishai Abrahami.

“We began spotting comments on our forums and the Wix Wish List, asking about ways to purchase Wix merchandise. We are thrilled to offer our users more than a product, but a brand that translates into wearable merchandise.”

The Wix philosophy enables consumers to learn how to make a website the simplest, quickest and most cost-effective way possible. The company operates on the freemium business model. A collection of website templates and the Wix platform are offered entirely for free, enabling users to swiftly create high quality Flash websites without spending a penny. Upgrading to a Wix Premium plan grants users use of their own domains, access to site statistics, VIP support, and more.

The store continues in this tradition of value, offering quality, useful merchandise at reasonable prices. Wix gear sells for as little as $3.85 for a notebook to $49.45 for a Wix-branded laptop bag.

Founded in 2006, Wix.com is backed by Mangrove Capital Partners, Bessemer Venture Partners and Benchmark Capital. Wix has offices in New York City, San Francisco, and Tel Aviv. There are over 5 million users on the Wix platform owning more than 5.2 million websites. The company continues to see substantial growth, averaging over half a million new users per month.

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Emily Sokolow
Wix
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