W.J. Deutsch Signs 5 Year Distribution Agreements with Glazer's

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W.J. Deutsch & Sons, Ltd. (Deutsch) - a leading importer and marketer of award-winning wines and spirits from around the world - announce the signing of five year distribution agreements with Glazer’s Distributors (Glazer’s), granting Glazer’s the exclusive rights to sell Deutsch’s award-winning portfolio of wine and spirits in Arkansas, Iowa, Louisiana, Missouri, Ohio, Oklahoma, and Texas.

Glazer’s has been a valuable strategic partner for many years, working closely with us to build brands such as [yellow tail], Georges Duboeuf, and Andre Lurton (Chateau Bonnet) into category leaders.

W.J. Deutsch & Sons, Ltd. (Deutsch) - a leading importer and marketer of award-winning wines and spirits from around the world - announce the signing of five year distribution agreements with Glazer’s Distributors (Glazer’s), granting Glazer’s the exclusive rights to sell Deutsch’s award-winning portfolio of wine and spirits in Arkansas, Iowa, Louisiana, Missouri, Ohio, Oklahoma, and Texas. These agreements bring Deutsch’s long standing relationship with Glazer’s to a new level of partnership, further energizing both companies commitment and investment behind Deutsch’s growing portfolio of category leading brands, including the number one wine brand in the U.S., [yellow tail].

The agreements focus on five-year depletion and distribution goals set for the Deutsch’s brands, and new investment, structure and resources that will be put in place to enable both companies to reach them. Key elements include:

  •     Increased resource investment into Deutsch’s brands to drive national consumer awareness
  •     Increased investment to drive awareness and sales in individual markets.
  •     A new on-line training program to increase the knowledge, focus and capabilities of Glazer’s sales force to represent the Deutsch Portfolio
  •     A streamlined structure and process created to ensure the development and implementation of highly effective local promotional activities
  •     Mutually designed metrics to measure and drive successful brand building and achievement of Deutsch’s five-year goals

“Glazer’s has been a valuable strategic partner for many years, working closely with us to build brands such as [yellow tail], Georges Duboeuf, and Andre Lurton (Chateau Bonnet) into category leaders,” stated Deutsch’s CEO Peter Deutsch. “They recognize our ability to build consumer-driven brands and appreciate the advantages of working with another independent, family-owned and run business, who shares their goal of long-term growth. They have shown great support for our recent decisions to expand our portfolio to include premium spirits and new wine brands from Spain, Argentina and Chile. We enthusiastically supported Bennett’s recent decision to appoint Sheldon 'Shelly' Stein to lead Glazer’s into their next growth phase.”

“Peter and I have forged an excellent relationship and we were able quickly to come to terms on this break-through agreement that will help both companies benefit from the accelerated growth of the Deutsch wine and spirits brands,” said Shelly Stein, Glazer’s Distributors President & CEO.

“As a third generation family business that just celebrated its 100th birthday, we highly value our partnership with Bill and Peter Deutsch, and welcome the opportunity to build upon our long-standing partnership. We are aligned with the Deutsch team to fuel the growth of Deutsch’s portfolio of award-winning wines and spirits, which will benefit the future generations of our families,” said Bennett Glazer, Chairman and CEO of The Glazer Companies.

About W.J. Deutsch & Sons, Ltd.
W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch’s wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles; California: Esser Vineyards, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland) and Villa Massa (Italy). http://www.wjdeutsch.com

CONTACT: Barbara Scalera, Director of Public Relations, W.J. Deutsch & Sons, Ltd.
Office: 914-251-3294, Fax: 914-251-0283, Email: barbara(dot)scalera(at)wjdeutsch(dot)com
Web: http://www.wjdeutsch.com

About Glazer’s
Glazer’s, currently operating in 11 states, is one of the nation’s largest wholesale distributors of wine, spirits and malt beverage products. The third-generation family business was founded in Dallas in 1909. For more information, please visit our web site at http://www.glazers.com

CONTACT: Louis Zweig, Senior Vice President Marketing and Strategy
Office: 972-392-8389, lzweig(at)glazers(dot)com

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