Luksusowa Vodka Named 2nd Fastest Growing Spirit Brand

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#1 Potato vodka also reveals new packaging

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Luksoswa Bottle

Today’s vodka consumers are looking for the balance between value and quality, and as Impact’s data shows, they are finding that combination in Luksusowa.

W. J. Deutsch & Sons, Ltd. (Deutsch), a leading importer and marketer of 25 award-winning wines and spirits from around the world including [ yellow tail ], Georges Duboeuf and Luksusowa Vodka, today announced that Luksusowa, the #1 potato vodka in the world, was named the second-fastest growing spirits brand by IMPACT magazine.

The company also unveiled a new packaging for the brand, which is expected on shelf by mid-May and will be available in 750ml, 1L and 1.75L sizes.

“Today’s vodka consumers are looking for the balance between value and quality, and as Impact’s data shows, they are finding that combination in Luksusowa,” said Mike McGill, President, W.J. Deutsch Spirits Division. “I’m confident that with our new look and award-winning liquid, Luksusowa Vodka will continue to outpace the competition and become consumers’ premium brand of choice.”

The new bottle with its squared shoulders emphasizes the brand’s masculine appeal while making a strong quality statement on the shelf. In addition, the bottle’s embossed letters, reinforce the Luksusowa’s 82-year heritage while creating a unique and more premium feel.

Produced in Poland, Luksusowa Vodka is triple distilled through charcoal, producing a rich, smooth vodka. In 2009, Luksusowa Vodka received a 94 and a Gold Medal at the Beverage Tasting Institute International Review of Spirits Competition, scoring higher than Chopin (91), Stolichnaya (91), Svedka (91) and Skyy (88).

About Luksusowa
Created in 1928 in Poland, Luksusowa Vodka boasts an 82-year history of premium quality production and a standard of excellence resulting in consistently high ratings, including a 94-point Gold Medal from the 2009 BTI International Review of Spirits Competition. Most vodkas are made from the fermented mash of grain whereas Luksusowa, meaning luxurious, is made from potatoes and is triple-distilled through charcoal. An unrivaled distillation process results in a rich, perfectly smooth gluten-free product and the #1 potato vodka in the world. Luksusowa has been awarded a Silver medal at the 2010 Los Angeles Spirits Competition; 94 points, Gold Medal and Best Buy at the 2009 Beverage Tasting Institute and 2009 International Review of Spirits.

About W. J. Deutsch: W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch’s wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards; Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original Moonshine (USA) and Villa Massa (Italy).

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