Woman Within’s strategy is to consistently provide plus size women all of the fit and style options they need.
New York, NY (Vocus/PRWEB) March 08, 2011
Woman Within ®, a Redcats premier plus size brand, announced today the expansion of its Modern Collection, designed with a new fit that is more fitted (tailored) than the classic, providing an updated (modern) alternative to traditional favorites.
Based on the overwhelming success of the Modern Tee Collection, Woman Within® recently launched a “Welcome to the Modern World” campaign and further expanded the collection to include the modern dress, cardigan, polo and the modern fit cargo pant in a broad range of sizes (average, petite and tall) with plans to add a modern tank in March. All fashions in the Modern Collection are made of 100% combed cotton and are offered in a wide palette of 16 vibrant and pastel colors, and a hot new print. Plus, women can mix-and-match all of the pieces, creating multiple outfits at an unbelievably affordable price.
The original Modern Tee Collection was rolled out last spring with crewneck and V-neck tees priced from just $8.99 each. Customers raved so much about these new tees that the Woman Within® team added long sleeve crewnecks, mock and turtleneck tees in fall/winter 2010 (still available online at womanwithin.com).
“Woman Within’s strategy is to consistently provide plus size women all of the fit and style options they need,” said Neil Mulhall, Sr. Vice President/General Brand Manager for Woman Within®. “We have received tremendous feedback from our customers about the Modern Collection and women love every new piece we have added to the assortment and the fit options this new collection provides.”
For women who prefer the standard tee, Woman Within® still offers all of its perfect tees, polos, tunics and tanks which are longer and have a more generous fit. These styles are also made of 100% combed cotton and come in 16 colors starting at $8.99 each.
Woman Within® offers 2,500+ styles in everything from lingerie to casual sportswear to dressy separates in more sizes (12W & up, plus an extensive selection in petite and tall sizes) and colors than any other brand. With more than 100 years of plus-size expertise, Woman Within® provides its customers the largest collection of plus size fashions designed to fit curvy women.
To place an order, go to WomanWithin.com or call 800-248-2000 anytime 24/7. Customers looking for extra savings can get free shipping on Woman Within® orders over $50 by using coupon code WW54190 (expires 5/31/11). You can also find fabulous Woman Within® fashions on the web’s only plus size shopping mall at OneStopPlus.com.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: http://www.redcats.com
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