Woman Within® Launches Comfort Strap Dress Collection

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“You Asked, We Listened”

Comfort Strap Dress Collection by Woman Within

Based on overwhelmingly positive feedback from our customers, the Woman Within® comfort strap dress collection provides the perfect solution.

Woman Within ®, a premier plus-size fashion (apparel) brand in the portfolio of Redcats’ OneStopPlus Division, announced the launch of its new comfort strap dress collection, featuring an amazing exclusive, innovative design. These summer dresses are made with elasticized shoulder straps that are designed to conceal the bra strap and stay in place for long-wearing comfort—making them the perfect fashion staple for the long, hot summer and eliminating the age-old fashion issue of visible bra straps.

Offering four great sleeveless styles to complement any woman’s body type, the Woman Within® comfort strap dress collection features cotton/spandex summer fabrics and soft elastic straps. These front and back elastic straps are 1 ½ to 2 inches wide and won’t dig into the skin or create pressure on the shoulder area, all while staying in place—perfect for graduation parties, family reunions and any summer occasion where you need to look chic, yet feel completely relaxed and comfortable. Even more, Woman Within® has more than 100 dresses to choose from in the widest selection of colors, styles and sizes available anywhere.

“Our customers have shared with us that they enjoy wearing summer dresses, especially sleeveless dresses, but they still want to wear a support bra so that the look and fit of the dress is flattering,” said Neil Mulhall, Sr. Vice President/General Brand Manager for Woman Within®. “Based on overwhelmingly positive feedback from our customers, the Woman Within® comfort strap dress collection provides the perfect solution.”

Customers looking for extra savings can get 30% off their highest priced item when ordering a dress from the Woman Within® comfort strap dress collection by using coupon code WW57193 (expires 6/30/11).

To place an order, go to WomanWithin.com or call 800-248-2000 anytime 24/7. You can also find fabulous Woman Within® fashions on the web’s only plus size shopping mall at OneStopPlus.com.

Woman Within® offers 2,500+ styles in everything from lingerie to casual sportswear to dressy separates in more sizes (12W & up, plus an extensive selection in petite and tall sizes) and colors than any other brand. With more than 100 years of plus-size expertise, Woman Within® provides its customers the largest collection of plus size fashions designed to fit curvy women.

For additional information, please visit: WomanWithin.com, or connect via Woman Within’s Facebook and Twitter pages.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: redcats.com

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Karen Davis
Corporate PR & Communications
Redcats USA

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