Women's Adventure Travel Market Showing Resilience

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Despite the economic downturn, women are planning adventure-based trips in record numbers, according to Beth Mairs, Director and Founder of Wild Women Expeditions which operates through-out Canada. Numbers of women booking all-women outdoor trips are up from 2007 and 2008 figures. More extensive research within the Adventure Travel industry is comfirming that some companies are seeing increases, despite the climate of restraint. Obviously, you can't keep those North American female consumers down for long!

Our bookings are well ahead last year. Oddly, business has picked up over 2008 and 2007. And cost does not seem to be determining factor within the women's adventure travel niche. All of our more expensive trips across Canada are already sold out. Remaining spaces are all well under $1000.

Despite the economic downturn, women are planning adventure-based trips in record numbers, according to Beth Mairs, Director and Founder of Wild Women Expeditions.

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"I feel this may be a dirt little secret in this climate of restraint," confides Ms. Mairs, a pioneer in the women-only travel market. But apparently, women are planning their vacations in nature with rigeur!

"Our bookings are well ahead last year. Oddly, business has picked up over 2008 and 2007. And cost does not seem to be determining factor within the women's adventure travel niche. All of our more expensive trips across Canada are already sold out. Remaining spaces are all well under $1000."

Wild Women Expeditions specializes in adventure travel exclusively within Canada. With headquarters in Northern Ontario, the company started exclusively as an all-women canoe tripping company in 1991. Over the last 19 years, Wild Women expanded across Canada and is now operating in 7 provinces. They offer multi-sport adventures in a variety of outstanding wilderness destinations: Vancouver Island's Pacific Rim, the Rockies, Northern Manitoba, Northern Ontario, New Brunswick's Bay of Fundy, Nova Scotia's Cape Breton and Newfoundland's Gros Morne National Park.

Wild Women Expeditions plans to expand to PEI, Quebec and the Yukon by 2010. The women-only outfitter has shifted from wilderness canoe trips to also run kayak adventures, mountain biking, cycling tours, fly fishing, surfing, hiking and backpacking, and women's nature and arts-based retreats.

A report published earlier this week from US based Adventure Travel Trade Association's confirms the strength of certain sectors within the adventure travel industry.

"…the adventure travel industry is …weathering the storm better than some of the more mass tourism entities which are subject to the difficulties of being primarily price-oriented and more of a commodity," said ATTA President Shannon Stowell.

http://www.adventuretravelnews.com/?p=372

Wild Women Expeditions' Director Beth Mairs states: "The market for authentic experiential travel has really expanded in Canada over the past 5 years. This year, we may be benefiting from adventurous North American women deciding to explore closer to home. But marketing Canada as a premiere wilderness destination to the world is really just about to take off: BIG TIME. And women-only travel is a very strong market within that boom."

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