Hosiery (Women and Men): A Global Strategic Business Report
San Jose, California (PRWEB) November 06, 2012
Follow us on LinkedIn – The need for a fashionable, trendy lifestyle and desire to pamper oneself with the ‘best on offer’, coupled with greater disposable incomes triggered a series of dramatic changes in the hitherto traditional hosiery market. Today’s market demands stress on factors such as ‘shapes’ and ‘structure enhancement’ of the hosiery worn. The concept gained such incredible popularity in a short span that department and other stores were literally swamped with new arrivals and struggle for store space and niche positioning in recent years. Competitive pricing in this respect plays a very important role in establishing the market positioning of a brand or company. Marketers and companies vie with each other in a fiercely competitive landscape to provide the best bargains and greater promotional discounts to customers.
Hosiery has become an integral part of today's fashion apparel. Although the hosiery market manufactures products for both men and women, majority share of the hosiery is focused on women. Manufacturers and designers are continuously innovating product ranges at par with latest trends and fads ruling the fashion world. Players are focused on introducing hosiery collections based a wide range of classic and modern trends in attractive colors. Some of the latest additions to the market include moisturizing pantyhose, Capri styles, low-rise hosiery, body shaper products, footless and anti-cellulite hosiery.
Technology has been one of the major factors that resulted in a change in the women’s hosiery business. Over the years, manufacturers have replaced their old machinery with latest, sophisticated machines. Mechanical knitting machines have given way to smaller, faster electronic knitting machines that are capable of equal or greater production. Furthermore, the newer machines have fewer moving parts and hence require lesser maintenance. Flexibility in terms of production is also far greater, as changing over to various knit patterns is simple. However, increased production capabilities have led to areas of over capacity in certain segments.
Changing lifestyles have also contributed to a sea change in product offerings in the Legwear market. The segment exhibited remarkable growth over the years. Owing to much publicity of costumes with leggings exhibited by designers, retailers, and magazines, women started embracing legwear with footwear. Opaque hosiery and cropped leggings in rich colors occupied the retail aisles predominantly. Manufacturers are providing "shapewear" undergarments with modern blends that include rayon, microfiber, nylon, and cashmere to provide stretch pants and leggings a polished and structured look of which they were deficient earlier. As legwear is worn by all groups of population irrespective of age and gender, manufacturers are introducing several products that meet the specific demands of each cluster group. Players are also taking great strides in marketing season-specific models in legwear. Gradually, legwear segment is occupying a predominant place in the bodywear market. A booming market is expected ahead for sheers, socks, and tights. Stockings market comprises new trendy, fashioned products such as micro-net, fishnet thigh highs, and fishnet stockings.
Socks, the largest performing segment of the hosiery industry, is steering ahead and is evincing a new trend of comfort, class and style. Manufacturers are freely experimenting with colors in tandem with changing consumer perceptions and styles. The vibrant market sector is witnessing a surge of new fabrics made of chenille, angora, acrylic blends and cashmere. The low-key trouser socks normally available in subtle shades eventually gave in for bold colors and patterns. Socks are graduating from a simple accessory to a more sophisticated product largely supported by continued innovations. Manufacturers are further focusing on the use of renewable resources to make socks fabrics.
Europe rules the world hosiery market in terms of sheer strength, garnering the largest market share both in terms of value and volume sales, as stated by the new market research report on Hosiery (Women and Men). The European hosiery market is characterized by a high degree of fragmentation and specialization. Specialized segments of the market are classified on the basis of price, quality and brand image. Women’s hosiery market in Western Europe largely comprises hold-ups, stockings, nylon tights, ankle highs and knee-highs. Italy continues to be the largest producer in Europe and exports products to all leading markets.
Asia-Pacific, backed by vigorously growing markets of India, China, Bangladesh, Korea, Pakistan and others is forecast to emerge as the frontrunner, expanding at a robust CAGR of about 5.0% in volume terms through 2018. China is rapidly becoming one of the leading hosiery markets in the world, competing with leading markets including the US and Europe. The region gains its competitive edge from factors such as economical labor and equipment cost, favorable Government regulations and easily available cheap raw material, among others. The Indian hosiery market, although one of the largest in terms of sheer size of the population and the potential it holds out, is still largely an unorganized and untapped market.
The hosiery market is characterized by stiff competition. Some of the major players profiled in the report include CSP International SpA, Golden Lady SpA, Kayser-Roth Corp., Gold Toe-Moretz LLC, Grupo Synkro, Hanesbrands Inc., Sculpz Inc., Donna Karan International, and Wolford, among others. The hosiery marketspace is also characterized by the presence of a large number of private label players in the global and regional markets.
The research report titled “Hosiery (Women and Men): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive market overview, impact of recession, current market trends, key growth drivers, recent industry activity, and profiles of major/niche global market participants. The report provides annual sales estimates and projections for the years 2010 through 2018 in value (US$) and volume terms for geographic markets including the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Key product segments analyzed include Socks, Sheer Hosiery and Tights/Opaques. The study also provides historic data for an insight into market evolution over the period 2004 through 2009.
For more details about this comprehensive market research report, please visit –
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