Chicago Sister Cities International Named Women Mean Business!™ Week Global Sponsor

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Chicago Sister Cities International has become the Global Sponsor of Women Mean Business!™ Week and its associated events, April 23 – 27, 2012, in Chicago. The week is designed to inform business leaders about the global economic and cultural impact of women.

Chicago Sister Cities International
Over the past several years we’ve attracted growing attendance from literally every continent. It seemed only natural to form an alliance with Chicago Sister Cities. Their goals and mission align perfectly with ours.

Chicago Sister Cities International, in the spirit of its mission to promote Chicago as a global city, develop international partnerships and networks, and share best practices on a city-to-city basis, has become a Global Sponsor of Women Mean Business!™ Week and its associated events, April 23 – 27, 2012, in Chicago.

The week is an executive education effort anchored by expansion of two marketing conferences, the 8th Annual M2W®– The Marketing to Women Conference, and the 3rd M2W®HW™– The Marketing Health & Wellness To Women Conference. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week’s activities include the Global Kickoff Luncheon, M2W®’s Global Brand Panel and Global Agency Panel pre-conference sessions, and a mid-week fund raiser.

“We are very pleased that Chicago Sister Cities International has agreed to join us in this effort,” stated Nan McCann, Women Mean Business!™ Week & M2W® producer. “Over the past several years we’ve attracted growing attendance from literally every continent. It seemed only natural to form an alliance with Chicago Sister Cities. Their goals and mission align perfectly with ours.”

Women – The Key To Economic Growth In The 21st Century
“Reflecting the week’s Women Mean Business!™ theme," McCann added, "the power-packed agenda is filled with learning opportunities focusing on the economic opportunity of women. We want to help everyone from the C-Suite— and throughout the enterprise— understand the economic imperative of women in every aspect of their business, in every corner of the globe. The week’s schedule also includes fundraisers, social activities and special events to help participants build business connections regionally, nationally and globally."

“Not many people realize it, but women now control over $20 trillion in spending worldwide,” McCann explained. “That’s larger than the combined economies of the U.S., China and India. At a time when leaders are looking for ways to fuel and reset the global economy, they need look no further than women. The Women Mean Business!™ Week Kick-Off Luncheon will set the tone of optimism this very real and present solution offers multinational businesses and organizations. It’s an exciting and invigorating message that should appeal to every key decision maker in the world today."

The Kick-Off Luncheon will be followed by two global educational sessions, showing how companies can expand their international opportunities by leveraging the purchasing power of women. The first session will focus on advertising research and how-to strategies and methods. The second session will show how brand marketers from a variety of product categories have already successfully marketed their products worldwide.

“After that we move on to more traditional M2W® components," McCann continued, "including Marketing to Women 101 and a pre-conference workshop focusing on digital communication techniques. The day wraps up with M2W®’s traditional pre-conference reception, which gives speakers, sponsors and attendees an opportunity to connect and compare notes.”

M2W®’s Eighth Year
“Over the years," McCann stated, "M2W® has grown to be the world’s premier conference on marketing to women. It always features the very latest research case studies, workshops and how-to sessions, teaching marketers how to reach women and grow brands on every communication channel. Our content runs the gamut from traditional print advertising and packaging to the very latest digital media."

“M2W® is annually attended by Fortune 1000 senior brand marketing executives," she added. "We’ve hosted attendees from all over Europe, the Mid-East, North and South America, Australia and Asia. Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Coca-Cola, L’Oreal, Procter & Gamble, ConAgra and Whirlpool. They attend because they recognize that women mean business and brand growth.”

Defending The Caveman & A Gala Break From Business
“On Wednesday night after we wrap up M2W®, and before we begin the 3rd M2W®HW™– The Marketing Health & Wellness To Women Conference," McCann explained, "we’ll host a couple of transitional networking and entertainment elements of Women Mean Business! First, we’ll present a custom performance of 'Defending the Caveman', Broadway’s smash hit comedy about the communication differences between the genders. It drives home the message that marketing to women requires a more informed and nuanced approach. “Caveman” will be followed by M2W®HW™’s pre-con reception. After that everyone will celebrate with hors d’oeuvres and refreshments at the Women Mean Business!™ Gala.”

3rd Year For M2W® - Health & Wellness
“The second major component of Women Mean Business!™ is M2W®HW™– The Marketing Health & Wellness To Women Conference, McCann continued. "It starts Wednesday afternoon, April 25, with a pre-conference reception and runs through Thursday, April 26. Like its sister conference, M2W®HW™ is designed to help marketers build market share with women in a category that is growing in consumer importance every year."

“M2W®HW™ is specifically designed for marketers in the health and wellness categories. Companies who have sent execs and teams include: Microsoft Health Solutions, Bayer, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis."

“Women Mean Business!™ wraps up with a breakfast review on Friday morning.”

For complete information visit: http://www.m2w.biz, http://www.m2w-hw.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

About Chicago Sister Cities International
Chicago Sister Cities International (CSCI) provides leadership to develop, manage, and coordinate comprehensive programs and projects with Chicago’s 28 sister cities. CSCI is committed to promoting Chicago as a global city, developing international partnerships and networks, and sharing best practices on a city-to-city basis. For more information about Chicago Sister Cities International, please call 312.201.4525 or visit http://www.chicagosistercities.com.

About PME Enterprises
PME® is a sales and marketing company specializing in events and expositions. Founded in 2001, PME®’s experience covers the complete event spectrum including national and local trade shows, national and local conferences, and a variety of special events. For sponsors, speakers, exhibitors & attendees…PME®’s on-going mission is to bring people together to build share and drive sales through the creation, promotion and production of events. PME® events are known for their top-quality execution, relentless dedication to service for all stake holders and best-in-class content. For more information about PME® visit http://www.pme-events.com or call

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Nan McCann