SBLI USA Continues Women's Initiatives with New Microsite

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SBLI USA and its S.USA subsidiaries advocate on behalf of women nationwide with the launch of, a microsite dedicated exclusively to the financial planning needs and interests of women.

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We seek to bring together a diverse community of women who share strength, courage and a passion to financially educate themselves

The board of directors of SBLI USA Mutual Life Insurance Company, Inc., a leading financial services provider committed to the advocacy and financial education of women and underserved markets nationwide, has announced today's launch of SBLI USA Women. Initiated at the board of directors level, launch of the microsite is part of the company's overall grass roots effort that will allow the women who make America work to get involved in relevant women's issues and to build their financial futures.

"We seek to bring together a diverse community of women who share strength, courage and a passion to financially educate themselves," said Dr. Evelyn Murphy, SBLI USA board vice chair and leader of a recently formed sub committee of the board to enhance the company's focus on women. Murphy added, "Women with a passion to become more financially sound will increase security for themselves and their families. If they are business owners, they also have the potential to increase financial awareness and security for the 12.8 million people they employ around the country."

Murphy, along with board members Teri Balog and Dr. Ellen Thrower, provides a breadth of experience and perspective to SBLI USA's efforts. Murphy is the founder and president of the WAGE (Women Are Getting Even) Project, Inc., a national organization committed to end wage discrimination against working women. Balog is the executive director and chief accounting officer for MSCI, Inc., a leading provider of investment decision support tools to investment institutions worldwide. Thrower is executive director of the School of Risk Management, Insurance and Actuarial Science at St. John's University.

SBLI USA is among the increasing number of companies who recognize the importance of reaching women, and has long supported the financial education of women as a central component of its mission. According to a 2007 Realty Times article on ''The Buying Power of Women'', women account for 83 percent of all consumer buys. SBLI USA President and CEO Vikki Pryor said, "This buying power demonstrates that women are a strong economic force. In contrast, women's access to and mastery of financial planning principles lags behind what is needed to thrive in today's economy. Our commitment to women, and all people, reflects our belief in their interest in effecting change."

The Company's women's initiatives are being led by Deb Moy, SBLI USA's director of marketing, and Judy Barker of The J. Barker Group. Respected in business for their expertise and passion in the women's market, Moy and Barker will bring women together, from all walks of life, through SBLI USA Women. The microsite will meet the changing educational needs and interests of women.

Celebrating its 70th anniversary, SBLI USA mirrors women's strong presence in all aspects of the communities it serves. Its customer base is comprised of more than 52 percent women. SBLI USA has a board of directors that is 50 percent women and an overall workforce that is 58 percent women. Forty-eight percent of the company's management and 37 percent of its officer roles are comprised of women.

Caption: SBLI USA Women Launched at


SBLI USA Mutual Life Insurance Company, Inc. is the parent company to SBLI USA Holdings, Inc., which owns subsidiary companies S.USA Life Insurance Company, Inc., and SBLI USA Diversified Services Company, Inc. S.USA Life Insurance Company, Inc. is a subsidiary of SBLI USA Mutual Life Insurance Company, Inc. SBLI USA and its subsidiaries are licensed in 49 states, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico. With more than $15.8 billion of insurance in force, $1.5 billion in assets, $127 million in surplus capital, 200 associates and over 300,000 policyholders, the company is committed to offering affordable, flexible and easy-to-access products through a variety of integrated channels, including direct mail, telemarketing, a bilingual Web site, licensed agents, and walk-in Customer Centers.

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