WOMMA has recognized the need to launch an advanced curriculum focused on best practices in WOM
Chicago, IL (PRWEB) September 10, 2009
The Word of Mouth Marketing Association (WOMMA, http://www.womma.org ) announced today it will offer an intermediate certificate course webinars called Best Practices in Ethical and Effective Word of Mouth Marketing. The course begins October 6.
"WOMMA has recognized the need to launch an advanced curriculum focused on best practices in WOM," said WOMMA Executive Director Kristen Smith, CAE. "Our member surveys and industry research have indicated there is considerable interest in learning more about strategies, tactics and results measurement, as well as ethical marketing practices in word-of-mouth campaigns."
Topics covered in the first certificate course are:
- Defining Social Media and How It Fits into an Integrated Marketing Campaign
- Requirements for Successful Social Media Tools and What Not To Do
- Social Media Strategy Development
- Topics in Learning and Change Management
- Research and Measurement
The webinar will be offered on Tuesdays at 11:00 a.m. Central from Oct. 6 through November. Participants are required to complete advance and post-webinar readings and pass a quiz to achieve certification.
The webinar fee for WOMMA members is $395 and $495 for nonmembers. For more information, go to http://www.WOMMA.org/certificate.
WOMMA is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2005, WOMMA currently has approximately 400 members. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.