What would it take to "Woo" Tech Talent? Woo lets Techies Discover their Market Worth and Demand

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Today Woo, a new platform for letting tech talent gauge their market value, launched to provide tech talent with a novel way to discover their market worth and demand.

"With Woo, techies take zero-risk and exert minimal effort to get answers to their “what if” questions, so they better understand their career options and alternatives,” said Woo CEO Liran Kotzer.

Can techies have it all? Today Woo, a new platform for letting tech talent gauge their market value, launched to provide answers to those burning questions that tech professionals want to know: “Can I relocate to Boston?”, “Is there a company that would help me gain experience in IoT, big data, or mobile technologies?”, “Can I get a raise?”, “Can I get a promotion?”, “Can I do my same job, but telecommute?” Woo lets tech professionals, including software engineers, product managers, QAs, DevOps and designers, anonymously cast a line out to top tech companies to see if they get any bites, and decide what to do from there.

“While most tech professionals are happily employed, we all have ambitions for different things that we are curious to know if we can achieve. Woo helps people understand their market demand and the possibilities available to them, while remaining completely anonymous. With Woo, techies take zero-risk and exert minimal effort to get answers to their “what if” questions, so they better understand their career options and alternatives,” said Woo CEO Liran Kotzer.

The Art of the Woo
Woo statistics show only 30% of talent are compensation-driven, so what else are tech professionals seeking? Woo’s rapid-fire on-boarding process finds out just that. The users select their most important criteria – such as relocation, opportunity for promotion, desired technologies to work on, salary, ability to work from home, and type and size of company. Woo imports profile data from places like LinkedIn, GitHub and Stack Overflow, and strips all personal identifiers through its proprietary anonymizing technology. Once complete, the person’s fully- anonymized profile is posted for companies to view, and the tech talent does nothing else but sit back and wait to review inbound opportunities.

When a potential employer is interested, and also agrees to meet the user’s key terms, Woo allows the company to approach the individual. Woo remains a gatekeeper during this process. Woo provides the user with information on the position, along with a comprehensive background dossier on the prospective employer, including its team, culture, key products and funding, and an explanation of how the position specifically meets the individual's demands.

From there, it is completely up to a user whether they want to act on an offer or -- take no action at all. If the user gives the green light, Woo will expose the individual's full identity to the company so the employer can make direct contact.

The Success of the Woo
Studies show the passive job market is a massive, largely untapped talent pool. According to a LinkedIn study, more than 80% of the workforce consider themselves passive candidates, meaning they are open to new opportunities, but are not actively seeking them. While traditional recruiters may pursue these individuals, their “spray and pray” approach generally elicits single-digit response rates. In contrast, Woo’s distinct approach has resulted in a 78% response rate to company inquiries - with nearly 4 out of 5 user’s responding to Woo-connected offers. That’s a twelve-fold increase over the industry’s leading recruitment platform.

Woo Backers
Woo has raised $2.35 million in seed funding to grow and scale its new, one-of-a-kind platform, as noted in their funding announcement also issued today. Woo has already signed on more than 100 companies, and is vetting hundreds more who want access to its cadre of highly sought after tech professionals. Woo's network of tech companies includes some of the world’s leading-edge tech brands, such as Microsoft, Adobe, Yahoo!, WeWork, Houzz, etc.

Beginning today, Woo is available on an invite-only basis to tech professionals in the San Francisco Bay Area. Woo plans to expand into other industry functions and geographic locations in the near future. Interested parties can go to Woo’s website, http://woo.io/, and request an invite.

Woo Who?
Privately-held, Woo operates out of San Francisco and Tel Aviv. Its namesake platform, Woo, lets tech talent effortlessly learn their real demand and market value, while remaining fully anonymized. Unlike existing solutions, Woo focuses on helping tech talent know their true potential, regardless of whether they want to change their job or not. The company works with leading-edge tech brands, including Microsoft, Adobe, Yahoo!, WeWork and more.

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CARMEN HUGHES
carmen@ignitepr.com
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since: 01/2016
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