As we compile some shopper history, Woods will be able to target offers to select shoppers based on spending thresholds, UPC purchase history and even ‘missing shoppers’ to lure them back.
Fort Scott, KS (PRWEB) July 7, 2010
Woods Supermarket shoppers at the Fort Scott, KS location find shopping to be extremely rewarding these days. Since late 2009, customers have been able to “Rollback the Pump”, earning discounts on gasoline simply by shopping and showing their Woods FuelLinks® Card. In April of this year, Woods Fort Scott sweetened the deal by giving customers the opportunity to also earn free gifts based on how much they spend on groceries.
Woods wanted to do even more for thousands of their customers who are carrying Woods fuel cards. By also allowing shoppers to earn free gifts, they have twice as many reasons to shop at Woods. In addition, Market Basket Rewards and Woods embarked on an email collecting campaign, which enticed shoppers with a $5 discount off a future $25 purchase just for volunteering a valid email address. In-store marketing, coupled with a direct mail campaign to their shopper database, promoted the fact that shoppers could call a toll-free number or visit Woods’ website to add an email address to their account. Woods has begun to email exclusive offers to these customers. “As we compile some shopper history, Woods will be able to target offers to select shoppers based on spending thresholds, UPC purchase history and even ‘missing shoppers’ to lure them back,” said Christy Hamlin, Marketing Director at Market Basket Rewards.
In addition, Woods is promoting the various departments and their managers to customers via email. “It’s important to put faces to your brand,” added Craig Easter, President of Woods Supermarkets. “Shoppers will recognize store employees as the people they’ve read about in our emails. This creates a sense of pride among our employees and a sense of familiarity within our community.”
About Market Basket Rewards
Market Basket Rewards empowers independent grocery retailers through the synergy of seamless data acquisition, shopper communication tools and value-driven loyalty programs. MBR takes loyalty ‘from vision to execution” by gathering, managing and reporting customer data back to retailers for use in targeted marketing campaigns, as well as administering reward promotions to drive sales and traffic. For more information, visit http://www.mbrewards.com. Media Contact: Christy Hamlin 248-530-1363.