Ecommerce has proven to have great potential for every business - big or small.
(PRWEB) December 13, 2011
The offerings of Initiative31’s two companies, PizzaCMS, the web pizzeria that bakes wordpress websites and buzzquotient, the social media marketing company, have been consolidated to provide end to end ecommerce solutions to Small and Medium Enterprises (SMEs).
Bhaskar Thakur, Founder at Initiative31, said at the event,”Ecommerce is growing at a fast pace. At Initiative31 we offer the whole deal – the website development as well as the marketing tools i.e Social Media and SEO services. Now that we have integrated the two services, we hope to give our customers a one stop experience where they can come to us for website development, upgrades, modifications and also outsource online marketing. Our complete gambit of services ensure one point of contact through the various stages of an SME’s business cycle including website development, creating and executing an online marketing plan, Search Engine Optimization and finally building a brand through social.”
An article published by Noobpreneur lays out the many benefits of ecommerce. It says that the upfront costs for establishing a virtual business are less than for a brick-and-mortar operation, and the process can generally be accomplished more quickly. An online presence makes a business more accessible to potential customers, business associates and product manufacturers, which in turn create new relationship opportunities.
Also, while customers have 24/7 buying access via the Internet, the businesses don’t have the associated costs of a round-the-clock operation. In a sense, ecommerce allows one to put their business on auto pilot during non-business hours and still reap the rewards. Promoting a brand has gotten easier as millions of potential customers worldwide can visit the website, peruse its inventory and make a purchase. That kind of traffic just isn’t available in a storefront operation!
Bhaskar adds,”Ecommerce has proven to have great potential for every business - big or small - by cutting costs and increasing exposure to potential customers. The Bottom line is likely to grow, making it possible to take your business in new directions.”
About Pizza Content Management Services – PizzaCMS
PizzaCMS (Pizza Content Management System) is the one and only web pizzeria which has super simplified the process of website development. They bake websites pizza style- Basic website plus Toppings to order. They start with standard web templates that have been developed for various industries and categories and add toppings (features) to make every website unique. Websites are designed by experts, look professional and works for business!
PizzaCMS has come up with a simple 5 step process to make it easy to order a WordPress Website. Ordering a website is like ordering a pizza – first the Base (category that best suits the business needs), then the Size (small, medium and large), Toppings (content, optimization etc.), Dine-in or Take Away(website hosting options) and after selecting preferences, the final step of confirming the order.
buzzquotient is a Social Media Marketing and Search Engine Optimization service. They have worked with many brands to leverage their brand value online. Social media has truly democratized Internet. It was never as easy for the customers to connect with the brand and vice-versa. However, similar to any democratic setup, social media also exposes brands to criticism and propaganda. Happy and satisfied customers create positive buzz and sentiments for brands and influence their networks towards the brand. Disgruntled customers and competition create negative buzz and sentiments for brands and push their network away from the brand. buzzquotient is the measure of online influence of a person, business, event or brand.
Social media is not a sales channel and that makes measuring the impact on bottom line challenging. Social media presence helps improve the traffic, conversions and revenue on other sales channels and also supports marketing, branding and CRM initiatives. The tangible and intangible contribution of social media to marketing goals has to be quantified and factored in to measure the true ROI on social media investments.
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