WordStream Founder/CTO Larry Kim to Speak at Boston Product Management Association (BPMA) Event

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You’ve received seed funding and signed with a customer or two. Now you need to grow your base to bring in some real revenue and build a production-quality product. It’s a very exciting time -- but that light at the end of the tunnel may be the train.

Boston, MA (PRWEB) June 20, 2012

Attend the Boston Product Management Association's panel session on June 21st to learn from the experts how to maneuver product, customer and company requirement changes when taking products to production. The session, entitled: “Sophomoric Software: Going from Prototype to Production” will take place at 6:30PM on Thursday, June 21, 2012 at 6:30PM at the Constant Contact offices in Waltham, MA.

Session Abstract: You’ve received seed funding and signed with a customer or two. Now you need to grow your base to bring in some real revenue and build a production-quality product. It’s a very exciting time -- but that light at the end of the tunnel may be the train. Attend this session to learn more from an experienced group of executives how best to prepare your product offering for market.

Key insights include:

•      Issues to expect during this new revenue-generating product development phase
•     Ways to prioritize ambiguous, hard-to-quantify product requirement
•     Types of development staff needed
•     Keys to keeping management, investors and development staff in good spirits

Panelists:

•     Larry Kim, Founder and Chief Technology Officer of WordStream, an industry-leading provider of software solutions for managing paid search advertising campaigns.
•     Scott Simpson, Chief Technology Officer at Cambria.
•     Igor Tsinman, co-founder of Sitrus LLC.
•     Bill McQuaide, EVP of Products/Strategy at Black Duck Software.

Session Moderator: Ms. Alyssa Dver, CPM, CPMM. Founder, Mint Green Marketing.

For more information, visit the Boston Product Management Association events page.

About WordStream:
WordStream Inc. provides PPC software to enable marketers to conduct better paid search advertising, including AdWords Audit Software, tools for researching keywords, tools for writing PPC text ads, and more. For more information, please visit us at http://www.wordstream.com/

Contact
WordStream Press Contact:
Laura Taylor, 617-849-6124
VP of Acquisition
ltaylor(at)wordstream(dot)com

About the Boston Product Management Association:
The Boston Product Management Association (BPMA) is the only professional association in the Greater Boston region dedicated to the career development of product management and product marketing professionals. The BPMA offers both local events as well as a comprehensive set of online resources.

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