Trucking Company Reduces Driver Turnover 16% Through Startup Technology

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Southern Refrigerated Transport saves $580,000 annually using employee engagement software company WorkHound

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[WorkHound] was easy to understand, gave the drivers an outlet, and it wasn’t going to be difficult for the drivers to use, unlike some of the other solutions we had researched.

WorkHound, a software platform developed to help carriers reduce driver turnover, announced Wednesday its case study with Southern Refrigerated Transport (SRT). The study found that using WorkHound over the last six months reduced driver turnover by 16% and resulted in $580,000 in savings.

Since its founding in 1986, SRT has grown to over 900 drivers. Terri Lafayette, Recruiting Director at SRT, sees the company’s family atmosphere as influential to its success.

“If it costs $4,000 to replace a driver [at SRT], and you’re losing 10 drivers a week, that’s a lot of money,” Lafayette said.

SRT began using WorkHound in February 2016. With WorkHound, drivers use their smartphones to share anonymous feedback, praise, problems, and ideas with carriers. WorkHound then aggregates that data and turns it into actionable insights to help carriers manage and retain their drivers.

“What I liked about WorkHound was that it was simple,” Lafayette said. “It was easy to understand, gave the drivers an outlet, and it wasn’t going to be difficult for the drivers to use, unlike some of the other solutions we had researched.”

According to American Trucking Association, turnover continues to skyrocket around the industry. In the fourth quarter of 2015 alone, driver turnover rates at large truckload carriers climbed to 102%.

“WorkHound was a very worthwhile investment, and I think other companies are going to have to do the same thing,” Lafayette said.

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Max Farrell
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