Cost Plus World Market and Southwest Airlines Partner to Offer Airfare Discount through its "Buy and Fly" Promotion

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From October 23-November 6, 2010, customers who make a purchase of $20 or more in any World Market store are eligible to receive a 15 percent discount off a Southwest Airlines airfare purchase*.

World Market

Cost Plus World Market and Southwest Airlines today announce a "win-win" offer to the companies' collective customers in the "Buy and Fly" Promotion. From October 23-November 6, 2010, customers who make a purchase of $20 or more in any World Market store are eligible to receive a 15 percent discount off a Southwest Airlines airfare purchase*.

With the holidays and home entertaining season just around the corner, it's the perfect time to shop World Market with its selection of unique and authentic products from more than 50 countries. Customers can look to World Market to dress up a dining table with rich textiles from India, dinnerware from Portugal, and wine glasses from Germany. Plus, World Market has a large selection of gourmet food and wine from around the world to fill those dishes and glasses. Hosting out of town guests and need additional seating? World Market offers furniture from dining room tables to sofas and chairs to ottomans. And, once the holidays are over, they can think about enjoying a Southwest Airlines trip away for some much-needed post-holiday rest.

As an added bonus, customers can also enter the "Travel & Treasures" Sweepstakes from October 23-November 19, 2010. There's no cost to enter at http://www.southwest.com/worldmarket. Two lucky winners will be drawn and each will receive two Southwest Airlines airfare tickets good for travel to any Southwest Airlines destination and a $1,000 World Market gift card.

*Once customers make a qualifying in-store purchase at World Market, they need to register their receipt's barcode information at http://www.cpwmswa.com to receive their Southwest Airlines discount code. Limited quantities available; first come, first served. Online purchases are not applicable. Some restrictions apply; visit http://www.southwest.com/costplusfaresaver for complete terms and conditions.

About Southwest Airlines After nearly 40 years of service, Southwest Airlines continues to differentiate itself from other low fare carriers--offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded, now serving 69 cities in 35 states. Southwest also is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the One Report. Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide

About Cost Plus World Market
Cost Plus World Market operates 263 stores in 30 states under the names "World Market" and "Cost Plus World Market." The store features an ever-changing selection of casual home furniture, housewares, gifts, jewelry, decorative accessories, over 500 international wines, and gourmet foods and beverages imported from more than 50 countries and offered at affordable prices. Many items are unique and exclusive to World Market's international network of individual and regional artisans developed over the Company's more than 50 years in the import business. More information can be found at http://www.worldmarket.com.

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