Social Good: Wpromote Inc. Helps Raise $250K for CureJM Through Pepsi Refresh Project

Share Article

Through a robust Social Media campaign, Los Angeles based Online and Search Marketing Firm, Wpromote, helped Raise $250K in Grant Funding for CureJM (Juvenile Mytosis) through Pepsi Refresh Everything project.

A few years ago, an employee of Wpromote’s younger sister Ivy, age 8, was diagnosed with Juvenile Myositis (JM). JM is a rare disease that only 3 million children are diagnosed with annually. This year, Pepsi Refresh Project offered grant money to the top vote receivers through their online initiative. Wpromote was tasked with getting new people to vote, as well as past voters to vote daily, in effort to help raise money for research for the CureJM Foundation.

“When the employee and his father approached us, they were in third place, but needed to be in first to receive $250k in grant funding. We were not only touched by the story, but excited for the opportunity to use our expertise in social media for an important cause,” said Jamie Lane, Director of Marketing for Wpromote. In the final weeks of the campaign, Wpromote targeted young adults by sharing Ivy’s story and sending them to the CureJM’s Refresh Everything page by strategic promotion via Twitter, Facebook, and email blasts. Through this robust social media campaign, CureJM received the most votes, putting it in first place, raising $250k of grant funding for CureJM.

How will the 250K be used? $169,000 is going directly to the JM Center of Excellence Support; $70,000 towards Genome Study, and $11,000 to the Pilot Study in Cardiovascular Risk Factors for Patients with JDM.

Pepsi Refresh Project

In an effort to support those who generate innovative, optimistic ideas, the Pepsi Refresh Project will award more than $20 million in 2010 to move communities forward. Individuals can apply for grants to benefit a variety of projects and site visitors can vote for the best ideas for funding. The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation, leading to an ever-refreshing world. Pepsi will fund projects that make a difference in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.

About Wpromote

Wpromote is an award-winning online advertising firm headquartered in El Segundo, CA. Founded in 2001 by Michael Mothner, Wpromote has helped over 15,000 clients grow their businesses online through PPC Management, SEO, Social Media, Conversion Optimization and more. Wpromote is the world’s #1 ranked search engine marketing firm by and a four-time Inc 500|5000 honoree, which ranks the fastest growing private companies in the country.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Maria Sass
(310) 341-4851
Email >