Wrangler®
Team Tackles Football Hero Brett Favre
Legendary Green Bay QB Signs with All-American Denim Icon
GREENSBORO, N.C. (Business Wire EON/PRWEB ) February 23, 2007 --
The Wrangler®
team is charging ahead in 2007 with the announcement of a new
endorsement deal with Green Bay Packers’
quarterback Brett Favre. The football hero and future hall of famer, who
just announced he will return for his 17th NFL
season, will endorse the Wrangler®
brand’s upcoming fall marketing campaign.
Known for his leadership, swashbuckling style and strong arm, Favre
holds nearly all of the Packers’ passing
records and is expected to surpass several of the league’s
most revered records in the 2007 season. He holds the longest streak of
consecutive starts among quarterbacks and is the only player in NFL
history to throw for more than 5,000 career completions and earn the
Most Valuable Player award three years in a row.
“Brett has proven himself to be one of the
best quarterbacks to ever play the game and is as much a hero off the
field as he is on it,” said Craig Errington,
director of Wrangler®
marketing. “His dependability,
toughness and down-to-earth qualities form a perfect parallel with the
core values of Wrangler®.
He is an ideal spokesman for the brand and we look forward to cheering
Brett on as he embarks on his 17th season.”
Favre exemplifies the American male at his best and continues to
demonstrate his depth of character. In 1996 he established the Brett
Favre Fourward Foundation, which has since raised millions of dollars to
support programs for disadvantaged and disabled children. Not only is he
football’s most beloved and arguably
most-talented quarterback – but Favre
epitomizes the wholesome, live-life-to-the-fullest, family man that is
the core of the Wrangler®
brand.
“Whether I’m on
the lake with my friends or at home with family, when I’m
not on the field I want to be comfortable,”
said Favre. “Wrangler jeans are a perfect fit
for my lifestyle. I’ve always loved the brand
and what it stands for, and now I’m honored
to be a part of the Wrangler legacy.” Favre
will be featured in national advertising and promotions, in-store
signage and product ticketing for the Wrangler®
Five Star Premium Denim line.
The Wrangler®
brand will not only be keeping Favre comfortable this year; it also
continues as the official jeans of Dale
Earnhardt Jr. and the No. 8 racing team. Representing one of America’s
favorite brands, the NFL’s most popular
quarterback and NASCAR’s most popular driver
take the lead in Wrangler®’s
mass-market marketing platform.
About the Company
VF Corporation (NYSE: VFC) is a leader in branded lifestyle apparel
including jeanswear, outdoor products, image apparel and sportswear. Its
principal brands include Wrangler®,
Lee®, Riders®,
Rustler®, The
North Face®, Vans®,
Reef®,
Napapijri®,
Kipling®,
Nautica®, John
Varvatos®, JanSport®,
Eastpak®,
Eagle Creek®,
Lee Sport® and Red
Kap®.
VF Corporation's press releases, annual report and other information can
be accessed through the Company's home page, www.vfc.com.
See the original story at: http://eon.businesswire.com/releases/wrangler/favre/prweb506939.htm
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