Today's press release is an online marketing tool that can drive business and leads long after the news has gone stale. It's not the same press release that the media gets and deletes upon contact.
Salt Lake City, UT (PRWEB) May 8, 2010
Join author Janet Thaeler to learn how to write a press release that drives business and gets buzz. Thaeler is speaking at PRWeb’s Thrive 2010 conference, an all-day conference to help small businesses ramp up their marketing. The conference will be be held online.
Anyone can write a press release for search engines - even a business that doesn't have a web site. Most people only think of targeting the media but there are now many audiences - including buyers. Press releases have gotten a bad name with the media. However, the traditional press release has found new life online.
An online press releases is now part of a content marketing and SEO strategy to bring traffic and visibility to a company. A successful press release has a strong story and is shared and linked to. It's picked up by the media or through social media and bloggers. Done right, a press release continues to bring new traffic to web sites.
"Today's press release is an online marketing tool that can drive business and leads long after the news has gone stale. It's not the same press release that the media gets and deletes upon contact," Thaeler explains.
Online a press release can be multimedia rich with video, images and links. Adding these features makes the news come alive. "Too many companies use a press release to brag and talk about themselves. If you lead with a strong story first, then people will care what you have to say," said Thaeler. There are ways to capture traffic rather than having to create it from nothing.
Attendees can enter to win a copy of Thaeler's book, "I Need a Killer Press Release, Now What??" They will also receive a free white paper about online press releases and a press release template to follow when writing a press release. Special pricing will be offered for the Killer Online Press Releases DVD and book.
Register now to attend PRWeb's Thrive small business marketing conference this Wednesday, May 12, 2010. SAVE 20% with discount code PRW20.
Topics covered include:
- Identify ideal subjects that will increase visibility and credibility;
- Craft the optimal online news release that maximizes search engine placement;
- Increase your reach and web popularity by building “votes” to your site; and,
- Secure coverage in the media outlets or glowing endorsements within the ever-growing blogosphere
Other sessions will cover online marketing tips such as: Creating a Web Site that Drives and Converts Visitors, Small Business Marketing Tips and Tricks, Harnessing Social Media, and Content Marketing Techniques.
About Janet Thaeler
Janet previously spoke at one of the most popular PRWeb webinars of 2009, with Joan Stewart and at various conferences including at local PRSA and PRSSA chapters. She is author of the book, “I Need a Killer Press Release, Now What??” and a companion “how to” DVD. A social media strategist for OrangeSoda and recipient of a “best content guru award” from the Social Media Club she has written for sites such as Small Business Trends, American Express Open Forum, Marketing Pilgrim and on her own blog Newspapergrl.