Writing and Marking Instruments: A Global Strategic Business Report
San Jose, California (PRWEB) March 18, 2008
Developing countries demand more of basic writing gear with little value addition. Hence, effective pricing is the key driver for growth in demand for these products. Global writing and marking instruments market is growing at healthy compounded annual rates in the developing economies such as the Middle and Far East, Africa, and South America. The market growth could be attributed to rapid increase in population, literacy levels and rising demand for good quality writing gear in these economies.
Europe represents the largest market for writing and marking instruments, with sales estimated at $5.1 billion for the year 2007. Asia Pacific is poised to emerge as the fastest growing region over the period 2000-2010, registering a CAGR of 5.3%. Global pens/markers market is estimated at $12.3 billion for 2007. Ballpoint pens market in the US is expected to be worth $3.36 billion by 2010. Wood-cased pencils/Crayons dominate the pencils/art goods market in Europe, with an estimated share of about 39% in 2007.
The global market for writing and marking instruments, which is fragmented and highly segmented, offers various growth opportunities for large diversified companies. The international market for writing and marking instruments is split-up, with many manufacturers operating at the domestic level. The major players specialize in specific segments such as ballpoint pens, fountain pens, felt tip pens, felt ballpoints, and highlighters. Newell Rubbermaid, BiC and Pilot dominate the global writing and marking instruments market, though regional players command leadership in select niche markets. While BiC continues to dominate the ballpoint pen market worldwide, the company is well positioned in the mechanical pencils category.
"Writing and Marking Instruments: A Global Strategic Business Report" published by Global Industry Analysts, Inc., analyzes the global market with hard-to-find data and analytics for key regional markets such as the United States and Europe, alongside up and coming markets such as Asia-Pacific, Latin America and Middle East/Africa. The report provides a comprehensive review of market trends and issues, drivers, business profile, players, competitive landscape, recent developments, mergers, acquisitions, alliances, product launches and other strategic industry activities. Analytical estimates and projections are presented in terms of annual sales in US$ over the years 2000 through 2015. Product groups/segment independently analyzed include Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment).
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