Coca-Cola and WWF Pakistan Enter Second Phase of Environment Conservation Project

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Coca-Cola and WWF Pakistan’s partnership on improving sub-watershed management and creating environmental awareness in Ayubia National Park has delivered exceptional results in its first year. The main aim of the project is to initiate environmental conservation activities and create awareness about protecting our natural habitat.

Coca-Cola will construct 70 rain water harvesting structures, provide more solar powered ovens to reduce dependency on fuel wood and plant further 10,000 trees in the area of NathiaGali.

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Coca-Cola and WWF Pakistan’s partnership on improving sub-watershed management and creating environmental awareness in Ayubia National Park has delivered exceptional results in its first year. The main aim of the project is to initiate environmental conservation activities and create awareness about protecting our natural habitat.

Expressing his views about the project Rizwan U. Khan, Country Manager, Pakistan & Afghanistan, The Coca-Cola Export Corporation said that Coca-Cola is supporting this long-term project that deserves special mention. “Pakistan is a water-stressed country, a situation which is going to worsen in the coming years. Coca-Cola strives to create sustainable partnerships and therefore have partnered with WWF Pakistan for this unique project to improve sub-watershed management and environmental awareness in Ayubia National Park and surrounding villages”.

The project has progressed by improving the availability of water to the communities through watershed management. Approximately 15,000 tube plants have already been raised for forest nurseries. To stop soil erosion, the project has built check dams and treated several hectares of landslides. More than 15.25 hectares have been covered by plantation of indigenous species of trees and more than 775 fruit trees have been planted. A clean drinking water filtration plant for the local community is also fully operational.

Ali Hassan Habib, Director General, WWF-Pakistan said, “It has been 16 months since Coca-Cola and WWF-Pakistan embarked on this journey to conserve the environment. A rigorous amount of work has been performed to protect the resources of this particular area while developing habits to conserve nature. However, there is still is a long way to go and I hope more people will join us in this environmental cause”.

In the second phase, the project will construct 70 rain water harvesting structures, provide more solar powered ovens to reduce dependency on fuel wood and plant further 10,000 trees in the area.

About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com.

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Faisal Siddiqui

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