Obesity is at epidemic proportions in the American workplace, sending employer healthcare costs spiraling
WASHINGTON (PRWEB) October 7, 2008
Corporate wellness programs are growing in popularity due to the high cost of health insurance for employers. Sixty percent of U.S. citizens are obese, and of those, 50 percent are morbidly obese. The United States Department of Health and the National Institutes of Health estimate that the annual obesity cost to American companies exceeds $122.9 billion. In response, Mayo Medical Ventures founded Minneapolis-based Muve to design, develop and deliver new tools and technology for obesity and weight management.
"Obesity is at epidemic proportions in the American workplace, sending employer healthcare costs spiraling," said Muve CEO and Wyndstorm Director Tom Hudson. "The Muve program helps people manage weight loss. Consistent commitment and long-term participation are key to helping Muve users successfully achieve weight management and healthy lifestyle changes. To help us achieve our goals, we are leveraging Wyndstorm to design a low-cost, fully featured new media program based on innovative interactive and multi-media communications to attract and retain users."
"Muve has a goal to reverse the obesity epidemic in the United States and globally," said Wyndstorm CEO Marian Sabety. "To successfully achieve this mission, outreach must be effective, lifestyle education must be easy, and reinforcement must be fun. Wyndstorm is pleased to contribute to this important undertaking. Applying our experience in social media technologies and online promotions will enable us to design innovative online engagement that incorporates interactive entertainment for creative programming so Muve users are encouraged and supported."
About Muve, Inc.
Muve was founded in 2007 to design, develop and deliver new tools and technology for obesity and weight management in cooperation with Mayo Clinic. Muve's goal is to reverse the obesity epidemic in the United States and globally. Muve's mission is to deliver scalable, broadly available activity based weight management solutions. Muve provides the tools, technology and coaching services to help individuals lose weight. The company's weight management solutions have been proven successful through extensive research and real-world trials. For more information, go to http://www.Muve.Me.
About Wyndstorm Corporation
Wyndstorm Corporation is the ideas-to-revenues company, providing end-to-end social network technology and online marketing services. They design, build and host social media, multi-user gaming, online entertainment, and ecommerce Web properties. Utilizing pre-built and custom applications, the company provides Web 2.0 technologies for online destinations with 2.5D virtual platforms, advergaming, interactive entertainment, and social network-based viral marketing opportunities. Socialframes™, a destination 2.5D interactive widget utilizes interactive entertainment and profile-based in-scene media push, is an example of the strong value applications Wyndstorm offers. Wyndstorm Corporation trades on OTC Bulletin Board under the symbol WYND. For more information, go to http://www.wyndstorm.com.
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