Xoova to Present Profile Manager at Health 2.0 Conference: Offers Doctors the Convenience, Flexibility, and Ease of Use Found Only in Best of Class User-Generated Content Sites

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Xoova (pronounced ZU-vah), a comprehensive nationwide directory of physicians and medical services, will be presenting its new Profile Manager at the Health 2.0 Conference in San Francisco today.

Our 34-physician practice maintains its own website, plus offers enhanced profiles on Xoova

    "We've developed a site that's as easy to use as Facebook(TM) or LinkedIn(TM), but is specifically created for doctors to share their clinical expertise and philosophy of care," says Tommy McGloin, CEO of Xoova. "As a charter sponsor of Health 2.0, we felt this would be the natural venue for us to showcase an online tool that enables user-generated content from the physician's point of view."

The Xoova Profile Manager (doctors.xoova.com) is the entry point for doctors to access and update their own profiles and offer online appointment scheduling that doesn't at all interfere or conflict with their own scheduling software. The service is free for both doctors and their patients.

"As President of the New York County Medical Society, I'm always on the lookout for effective ways to help build members' practices," says Margaret Lewin, M.D., F.A.C.P., a Manhattan-based Internist in private practice. "It has been delightful to work with Xoova, which has been most responsive to our (and our patients') needs and concerns."

"Our 34-physician practice maintains its own website, plus offers enhanced profiles on Xoova," says Dr. Bernard Katz, Co-CEO of Santa Monica Bay Physicians. "Frankly, it's becoming more and more critical for doctors to have some degree of control over what appears about them on the Internet. Because Xoova makes it so easy to update our own profiles, we're using it to ensure that our message comes through when patients search for us online."

Patients use Xoova to review content-rich profiles of local physicians that include information about the doctor's education and training, medical practice, treatments offered, types of insurance accepted and other relevant information. Xoova also offers automated reminders and allows patients to download and fill out pre-appointment paperwork in the comfort of their home or office. "With Xoova, we're empowering people with information and tools that improve their access to care," says McGloin. "In an increasingly consumer driven healthcare world, it's essential that doctors have an easy-to-use, effective way to connect with these people."

Doctors and practice managers who wish to access the Xoova Profile Manager to enhance their profiles can email Xoova at doctors@xoova.com.

About Xoova.com

Xoova (http://www.xoova.com) is an online marketplace for medical services that improves access to care by facilitating a faster, easier and more satisfying healthcare experience for all. Xoova is HIPAA compliant and provides the highest standards in privacy and security. Xoova was recently selected as an official 2007 Webby Award Honoree, was nominated for a "People's Choice Award" from the editors of The Health Care Blog, is affiliated with the Medical Group Management Association, and is endorsed by the Manhattan based New York County Medical Society. Headquartered in Santa Monica, Calif., the privately held company completed Series A financing from Spark Capital in September 2006.

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Miriam Bookey
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