Companies in the CPG space have different needs, requirements and challenges than those in other industry verticals
New York, NY (PRWEB) September 9, 2009 -
[x+1], the leader in predictive marketing, announced today the addition of CPG digital marketing consultant and former Kraft Foods executive Kathleen Olvany-Riordan to its Advisory Board, in order to address the specific needs of clients in the CPG space.
Riordan, who was most recently Vice President of Global Consumer Relationship and Digital Marketing at Kraft Foods, Inc., will provide strategic insight and counsel to [x+1] on how best to help CPG clients implement successful digital marketing campaigns. This appointment is the first in a number of CPG-focused initiatives to be announced by [x+1] in the upcoming months.
"Companies in the CPG space have different needs, requirements and challenges than those in other industry verticals," said John Nardone, chairman and CEO of [x+1]. "For this reason, we felt it was important to bring in additional expertise, to ensure that our technology, solutions and services are optimized for our valued CPG clients and prospects. With her strong track record of leadership, innovation and results in digital media and marketing, Kathy is the perfect person to advise us on our CPG-based predictive marketing initiatives."
Riordan was responsible for strategic leadership and management of Kraft North America's digital and database marketing programs and had oversight of digital marketing and CRM worldwide.
The digital marketing and CRM programs she helped implement were the first of their kind among CPG companies. Riordan leveraged the power of over 70 world-class brands to deliver unique marketing programs that built consumer relationships and brand loyalty among Kraft's customers. She led the launch of Kraft's digital marketing practice, including http://www.kraftoods.com, which became the number-one consumer website among all food manufacturers and the number-two food site in North America.
Riordan was recognized for her significant long-term contributions to innovation and growth while at Kraft with one President's Award and two Chairman's Awards. She is an Adweek/Brandweek Media Maven and has won several CASIE, ECHO and David Ogilvy awards.
Prior to joining Kraft, Riordan worked in the advertising department of Quaker Oats in Chicago and Boston-based advertising agencies and television stations. She has served on the board of directors of the Direct Marketing Association, chaired the Association of National Advertisers' Digital Marketing Committee and also served on several community boards in New York and Connecticut.
"I'm honored to be asked by [x+1] to join the noted industry leaders from different spheres serving on its Advisory Board," Riordan said. "I hope to be able to make a valuable contribution that will help [x+1] bring its work in the CPG space to the next level in terms of delivering a world-class customer experience."
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit http://www.xplusone.com and follow us on Twitter @xplusone