Xtify Appoints Michael Bordash as Chief Technology Officer

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Software industry veteran joins team to focus on growing enterprise demand for mobile customer relationship management tools.

Xtify Logo

Xtify Logo

Xtify has been a pioneer in targeted and geo-push notifications. They anticipated the limitations of SMS and email and how geo-fenced rich mobile messaging can fill the gap in an enterprise multi-channel marketing strategy.

XTIFY Inc., the leading provider of mobile engagement campaign tools for the enterprise, today announced the appointment of Michael Bordash as its Chief Technology Officer, bringing deep engineering and scalability experience to the New York based company. Mr. Bordash will be responsible for technology, engineering and operations for Xtify’s mobile engagement and geo-push notification platform.

“Enterprise adoption of mobile CRM tools is accelerating. We searched for an industry veteran with experience building enterprise-class technology, products and support processes that our growing customer base expects,” said Josh Rochlin, CEO of Xtify. “We are excited to have someone with Michael’s engineering and technology skills to lead the enhancement of our mobile engagement platform. His proven leadership in building and managing CRM products will complement our team of skilled engineers.”

“Xtify’s focus on the enterprise is what drew me to their platform,” Mr. Bordash said. “Large companies are discovering the power of rich mobile engagement. Xtify has been a pioneer in targeted and geo-push notifications. They anticipated the limitations of SMS and email and how geo-fenced rich mobile messaging can fill the gap in an enterprise multi-channel marketing strategy. Their ability to provide best-in-class targeted engagement tools has already won over the attention of significant enterprise clients. The pipeline ahead is very exciting.”

Prior to joining Xtify, Mr. Bordash was Vice President of Software Development at Experian where he directed all application development, architecture and software quality assurance for Experian CheetahMail. CheetahMail clients include Starbucks, Estee Lauder, Visa, Wyndham Hotels, and Barnes & Noble.

Xtify provides the enterprise best-in-class mobile engagement tools. Its customers include Sam’s Club, Comcast, Playboy and PacSun. With location update volume exceeding twenty-five million per day, along with tens of millions of push notifications being sent to its customers' users, the company is proving that great mobile customer communications can bring significant value to the enterprise.

About Xtify
Xtify, Inc. is a provider of mobile engagement technology for applications to help consumer brands and developers deliver highly targeted information to their customers. It leverages patent-pending technology to efficiently provide marketers and publishers with a unique platform for delivering targeted messages to mobile users. Xtify's platform works worldwide on iPhone, Android, and Blackberry operating systems, with Windows Phone 7 to come. Learn more at http://www.xtify.com.

For more information or interview requests, please contact:
Josh Schiffman
VP, Business Development
Xtify, Inc.
646-395-1270
jschiffman(at)xtify(dot)com

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