Xtify Launches First Mobile Application User Retention Service

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Xtify RETAIN analyzes user interactions to increase application usage, drive revenue and prevent users from hitting the “app dead pool.”

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Application developers can use Xtify RETAIN to configure user retention plans and messages for their iPhone/iPad, Android and BlackBerry users

With Xtify RETAIN, developers can now manage lifecycle communications with their users. Developers can know if their users are losing interest in their application and respond with highly relevant, targeted content.

Xtify, Inc., the leading provider of user engagement technology for mobile application developers, today announced the release of Xtify RETAIN, the mobile industry’s first application user retention tool. Developers can use this service to keep users engaged with their applications by messaging users with highly relevant content at pre-configured times (i.e. days since app was installed or days since app was used). Xtify RETAIN is available for free. A demo video of this service is available to view at http://www.xtify.com/retain.

Brands and developers have come to realize that mobile customer acquisition, in the form of downloads, is only the first challenge to overcome in the lifecycle of a mobile application. Keeping users engaged is a challenge for all developers. To date, the industry has done a poor job of helping developers hold on to their users. According to research released by Localytics, 55% of new customers use a mobile application four times or less, with 26% only using an application once. Fewer application users translate to fewer revenue generating opportunities through mobile advertising and mobile commerce.

"The dead pool has emerged as a serious challenge for developers. With Xtify RETAIN, developers can now manage lifecycle communications with their users. Developers can know if their users are losing interest in their application and respond with highly relevant, targeted content,” said Josh Rochlin, CEO of Xtify. “As the number of apps in the marketplace continues to grow, retaining existing users is central to increasing app longevity. Emerging monetization opportunities will make every customer increasingly valuable to brands and developers. Preventing user churn must become a priority.“

With Xtify RETAIN, developers can create and manage their retention plans across iOS, Android and BlackBerry applications from a single user interface. Pre-configured templates such as “Welcome,” “We Haven’t Seen You In A While” and “Rate My App” make it easy for publishers to send relevant content, offers and messages to their users. Users are driven back into the applications, boosting engagement and monetization opportunities.

Xtify RETAIN is the latest in a series of user engagement, messaging tools and location marketing services provided by Xtify. Messages sent using Xtify RETAIN leverage Xtify’s existing smart notifications technology. Xtify’s smart notifications are visually rich messages sent directly to a consumer’s smartphone based on rules that developers, content editors and marketers define, such as time of day, user responsiveness, user location, and other criteria that ensures delivery of content when consumers are most likely to need and act on it.

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About Xtify, Inc.
Xtify, Inc. is a provider of user engagement technology for mobile applications that helps brands and developers deliver highly targeted information to their mobile customers based on users' preferences, behaviors and real-time physical locations.

Companies like Sam’s Club, DailyCandy and Playboy have used Xtify to keep their apps top of mind. The Company is based in New York City and founded by Silicon Alley serial entrepreneur Andrew Weinreich and Jeremy Levy. Xtify leverages a patent-pending technology to efficiently provide marketers and publishers with a unique platform for delivering targeted messages to mobile users. Xtify's platform works worldwide on iPhone, Android, and Blackberry operating systems, with Windows Phone 7 to come. Learn more at http://www.xtify.com.

For more information or interview requests, please contact:
Josh Schiffman
VP, Business Development
Xtify, Inc.
678-379-8439
jschiffman(at)xtify(dot)com

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