Xtify Powers Playboy Scout Mobile Application with Location-Based Messaging Technology

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Playboy Enterprises and Xtify have teamed to offer Playboy Scout, a mobile application offering exclusive nightlife offers and information about events, clubs, and bars which have been reviewed and recommended by Playboy’s editors. Scout is powered by Xtify's location-triggered content delivery technology, which delivers notifications to users when they are in proximity of venues of interest. Nightlife and entertainment content will now reach users wherever they are, whenever it's most relevant.

Playboy Scout Mobile Application with Xtify's Location-Triggered Notification Technology

The Playboy brand and the Xtify platform allow us to offer a compelling value proposition in the location-based space, and we’re excited to leverage Xtify’s innovative messaging technology to deliver new services to customers.

Xtify, Inc. today announced the release of Playboy Scout, a mobile application enhanced with location-triggered content delivery using the company’s geo-location push notification technology. Playboy Scout is available on Android™ phones nationwide and will soon be launched on other smartphone platforms. The Scout application presents Playboy’s audience with exclusive nightlife oriented offers and information about events, clubs, and bars which have been reviewed and recommended by Playboy’s editors, and delivers push notifications to users when they are in proximity of venues of interest.

“Scout puts Playboy’s nightlife expertise in the hands of our customers at the time and place they’re most likely to use it – when they’re out with friends and looking for new experiences,” said Paul Lee, managing director of new digital ventures, Playboy Enterprises, Inc. “The Playboy brand and the Xtify platform allow us to offer a compelling value proposition in the location-based space, and we’re excited to leverage Xtify’s innovative messaging technology to deliver new services to customers. Scout is a first step in Playboy’s strategy of utilizing new digital platforms to extend our brand in the nightlife arena and to build new revenue streams for the company.”

Xtify offers the only location-based push notification technology that allows publishers to send notifications to their mobile audience even when the application is closed. To access Playboy Scout, customers simply download the Scout application directly from the Android Market™ to their smartphones to begin receiving mobile alerts featuring content such as VIP access to Playboy events and venue reviews from Playboy’s editors. Xtify’s geo-location platform allows Playboy’s Scout application to alert customers of nightlife events and local points of interest, without the customer needing to open the application.

“Playboy is an authority in the nightlife space with entertainment content that is even more relevant when unleashed from the confines of a computer or magazine,” said Josh Rochlin, CEO of Xtify. “With the Scout application, we are seeing the future of how geo-enabled offerings will allow brands to have a more meaningful relationship with their mobile customers. Xtify’s push notification technology and management tools make it easy for Playboy to deliver the most relevant, timely and highly engaging offers and content to its readers, ensuring a satisfying consumer experience with each notification.”

“When Mr. Hefner opened the first Playboy Club in Chicago, the brand redefined nightlife,” said Jimmy Jellinek, Chief Content Officer, Playboy Enterprises, Inc. “Today the Playboy brand continues to be an authority on nightlife and we intend to leverage that expertise in the digital realm.”

The Playboy Scout application is now live in New York City and Los Angeles with additional cities receiving the alert system throughout 2011. City content will also be updated every few weeks as new locations are reviewed by Playboy’s editors. Additionally, users will be alerted to special offers and perks in select cities across the country.

Media Note: To interview a Playboy or Xtify executive or to learn more about the Scout application, please contact Andrea Riggs at andiriggs(at)xtify(dot)com or 917.572.5555.

About Xtify, Inc.
Xtify is the first ASP for mobile push and geo-targeted messaging. The Company is based in New York City and backed by venture capital firms Acadia Woods Partners and Seventy Six Capital. Xtify leverages a patent-pending technology to efficiently provide marketers and publishers with a unique platform for delivering geo-relevant messages to mobile users. Xtify's platform works worldwide on Android, iPhone OS and Blackberry devices, with Windows Mobile 7 and Symbian to come. Learn more at http://www.xtify.com.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

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Andrea Riggs
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