Yahoo! Canada to Deliver Closing Keynote for Online Revealed Canada Tourism e-Marketing Conference

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The Canadian Online Travel Conference - Online Revealed Canada, announces Martin Byrne, National Director for Yahoo Canada, as the conference closing keynote. Yahoo Canada will present updated research about the evolution of travel planning online, and the way Canadians book and prepare for trips using online tools.

We are delighted to have Yahoo involved in educating, leading and helping the Canadian tourism industry focus on the task at hand - which is ensuring that our industry surpasses all of our goals in attracting and managing Canada's guests.

Toronto, On April 17, 2007 -- The May 28 & 29th "Must Attend" Canadian Online Travel Conference is pleased to announce that Yahoo Canada's Martin Byrne will present updated research regarding Online Marketing, specifically addressing the Canadian marketplace to the attendees of the 2nd annual event - to be held this year at the Toronto Downtown Sheraton Centre Hotel.

Yahoo! Canada recently commissioned a study around key topics relevant to every Canadian travel marketing professional. As the Online Revealed Canada Conference closing keynote, Mr. Byrne will present on the evolution of travel planning online, and where it is moving in the world of social media and Web 2.0.

I'm looking forward to sharing my thoughts at the Online Revealed Conference," says Byrne. "The study we have on Canadian travel buying trends is ground breaking for us, and the insights we will share will help every company improve their online marketing efforts."

The Yahoo research indicates that close to 40 per cent of Canadians use search engines more often than other sources to find information on lodging and daytime activities compared to six per cent who go offline. The survey also finds that users of online resources take an average of three and a half trips per year, compared to only two for travelers using offline resources. Among other things, the study finds that Canadians who use search engines and company web sites are more likely to complete an online purchase (59 per cent). The Yahoo closing keynote will sum up all of the tactical workshops that Online Revealed will present over the two day event.

Conference Registration is filling up quickly as Canadian industry professionals are securing space within the 16 unique workshops - exploring four different tracks of hands-on application sessions including: Search Engine Optimization, Paid Placement, New Media and Travel.

The two-day workshops which will feature speakers from Google, HSMAI Canada, Echotarget and more, will allow participants to look at a more tactical approach to the online travel advertising space. Attendees will hear from industry professionals about how to take actionable steps moving forward to compete in the online global economy - and within their own backyard.

"Having Yahoo as part of Online Revealed Canada's conference shows their commitment to the unique Canadian marketplace," said Alan Young, Vice President of Online Revealed and Co-chair of the Conference. "We are delighted to have Yahoo involved in educating, leading and helping the Canadian tourism industry focus on the task at hand - which is ensuring that our industry surpasses all of our goals in attracting and managing Canada's guests."

The May 1/07 early registration deadline is fast approaching, with limited spaces available for this much anticipated event. Register online, or visit http://www.onlinerevealedcanada.com for more information and a detailed conference agenda.

Members of the media are invited to attend the Conference - please inquire for further information.

About Yahoo! Canada Co.:
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users.

For Conference Registration or Sponsorship information, please contact Patricia Brusha at 416-817-5595. Online Revealed Canada 2007 will be held on May 28 & 29 at The Sheraton Centre in Toronto.

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