Yahoo! Canada and Online Revealed Canada Conference form Strategic Marketing Partnership

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Online Revealed Canada, the Canadian Online Travel Conference, announces a strategic partnership with Yahoo! Canada to build its reach in delivering online marketing education to the tourism industry.

We are delighted to have Yahoo involved in educating, leading and helping the Canadian tourism industry.

Online Revealed Canada, Canada's authority for Internet marketing education has entered into a strategic partnership with Yahoo! Canada in order to ensure that the annual conference and regional road shows continue to lead the travel industry in online marketing training and education - with focus on topics such as search engine optimization, online marketing strategies, search engine marketing, Web 2.0 awareness and other pertinent topics.

Online Revealed has led the Canadian travel industry over the past two years by producing a forum where individuals can receive practical, hands on training and awareness. With the new strategic partnership with Yahoo! Canada, Online Revealed will be able to deliver more value and insight into the somewhat mysterious Internet marketing environment, specific to the tourism industry.

"Yahoo! Canada is excited about the prospect of working hand in hand with Online Revealed in order to ensure that we continue to contribute to the education of Canada's travel industry," said Martin Byrne, Director, Yahoo! Search Marketing Canada. "The Canadian travel industry is a main focus for Yahoo! Canada, and after the success of the 2006, and 2007 shows, we believe that Online Revealed is the right partner to assist us in raising awareness for online marketing best practices."

Yahoo! Canada will co-produce Online Revealed Canada's annual conference and regional events along with A Couple of Chicks e-Marketing. Yahoo! Canada will be involved in every aspect of the events including content generation, sponsorship initiatives and event marketing.

"Having Yahoo! Canada fully engaged in Online Revealed Canada's conference and regional educational exchanges shows their commitment to the unique Canadian marketplace." said Alan Young, President of Online Revealed Canada and A Couple of Chicks e-Marketing. "We are delighted to have Yahoo involved in educating, leading and helping the Canadian tourism industry."

Online Revealed Canada and Yahoo! Canada have the vision and resources necessary to deliver a number of premier online marketing events across the country, with the 2008 show planned for May 13-14, in Calgary Alberta. The partnership will ensure that the attendees and sponsors of each event will leave with a full arsenal of online marketing tips, best practices and tools for success in a global online marketplace.

About Online Revealed Canada:
Online Revealed Canada Conference and regional educational events provide a unique venue in order to facilitate its mission of hands-on education within the travel industry with interactive participation from the Canadian tourism community. To register or for additional information, visit

About Yahoo! Canada:
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, and
Our mission is to be the most essential global Internet service for consumers and businesses. How we pursue that mission is influenced by a set of core values - the standards that guide interactions with fellow Yahoos, the principles that direct how we service our customers, the ideals that drive what we do and how we do it.


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Steve Nardi
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