By using DMDS, record labels, artists and advertisers can now participate in helping the planet and have their music distributed in a more efficient and effective manner. That's the kind of win-win situation that's good for everybody!
Toronto, Canada (PRWEB) October 11, 2007
YANGAROO, Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, today announced that its patented Digital Media Distribution System (DMDS), currently being used by every major record label, and a growing number of independent labels and advertisers in North America, protects the environment by eliminating the waste created by CD's and the greenhouse gas emissions caused by the delivery of those CD's.
DMDS delivers broadcast quality audio files securely over the Internet, replacing the physical distribution of music and advertising on CD's to radio stations and many other destinations, thereby significantly reducing the need for CD's. This process saves time, money and prevents pre-release leaks, while saving the environment from the hazardous materials that are used to create CD packages, and the pollution caused by the planes, trains and trucks used for their delivery.
Compact Discs are made from many non-renewable materials -- polycarbonate, lacquer, dyes and various metals including aluminum, gold, silver and titanium. With 200 billion of them, they have become a serious environmental problem. Once the CD is manufactured, it is packaged in a plastic "jewel case", bubble wrapped, and shipped many miles, burning non-renewable fossil fuel resources, polluting the environment and contributing to global warming.
Although an individual may keep a CD for 20 years, according to the EPA (Environmental Protection Agency), compact discs have a four year lifespan and a 2 percent damage rate during the recording process. About 1 billion compact discs weighing almost 20,000 tons are discarded annually in North America, and they do not break down. This conservative estimate excludes discs with defects discarded by the manufacturing sector.
"The music industry, artists and advertisers are among the most environmentally aware people on the earth; it's ironic that as a group they had been unwittingly contributing to this serious global problem," said Cliff Hunt, Chairman and COO of YANGAROO, "By using DMDS, record labels, artists and advertisers can now participate in helping the planet and have their music distributed in a more efficient and effective manner. That's the kind of win-win situation that's good for everybody!"
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact Cliff Hunt, Chairman and COO at YANGAROO Inc. at 905-763-3553.
Offices in: Toronto, New York, Los Angeles, and London UK
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
PR Contact for YANGAROO:
Sarah Miller or Kimberly Blagrove
Axis Marketing & PR