City Books Yellow Pages Now Online with Yellow Assistance Publisher Partnership Program

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*City Books Yellow Pages has signed an agreement Yellow Assistance to utiliize it's Publisher Partner Program (YAP3), a comprehensive suite of Internet marketing and local search solutions.

Independent yellow pages publishers have developed long-term relationships and trust with local businesses. YAP3 allows publisher to leverage that experience with a platform their advertisers can use to reach consumers online

In the last few years, as the use of traditional printed Yellow Pages has declined, the Internet has experienced a rapid growth in local search and online yellow pages usage. As a result, companies are moving their marketing dollars online to meet this shift in consumer behavior.

Yellow Assistance, an online marketing and development firm, gives independent yellow pages directory publishers the ability to bridge the gap between print directories and online local search with the Yellow Assistance Publisher Partner Program, providing quick entry into the Internet yellow pages space, along with a suite of marketing and local search products to offer their advertisers.

"Independent yellow pages publishers have developed long-term relationships and trust with local businesses. YAP3 allows publisher to leverage that experience with a platform their advertisers can use to reach consumers online," said James Ashford, CEO of Yellow Assistance. "Now local yellow pages directory publishers can quickly and easily offer effective online marketing and local search solutions to their clients without the huge investment of building a system on their own."

Isaac Fachner, President of City Books Yellow Pages, added, "In this economy every dollar counts and businesses can not afford to risk a penny advertising to consumers that will not do business with them. Our books are tailor made to fit the shopping patterns of the local consumers and give advertisers the highest return on their investment. By partnering with YAP3 we are extending that experience to consumers who are seeking out information online and giving advertisers the opportunity to expand their reach."

To find out more about the Yellow Assistance Publisher Partnership Program (YAP3), go to Partner.YellowAssistance.com , call 702-765-0280 or visit the Yellow Assistance booth at the Association of Directory Publishers 2009 Annual Convention and Partners Tradeshow on April 16-18, Booth #205-207.

About City Books Yellow Pages
City Books Yellow Pages was established in 1997 with the sole direction of creating the highest quality and most frequently used publications in the Southern California tri-counties area. Since the creation of the Five Cities book, they have grown into 5 different and very unique areas. City Books now serves San Luis, Obispo, Goleta, Santa Barbara, Ventura, and Ojai.

About Yellow Assistance and YAP3
Yellow Assistance is a software development company, focused primarily on providing a powerful and flexible online yellow pages directory platform that can be private-labeled to independent directory publishers across the US and Canada.

YAP3 enables independent business phone directories the ability to compete with the top national business directories by offering a complete Internet marketing and local search platform. Through its growing network of partner sites, YAP3 has become an attractive marketing venue for advertisers targeting local markets.

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