YAPPER (Your APP MakER ) Enables Media Organizations To Create Interactive Mobile Applications Online, Self-Serve At An Affordable Price

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YAPPER (Your APP makER) demonstrates how in minutes and without a single line of code, anyone can build their own native iPhone, iPad, Android and Blackberry mobile application at an affordable price. Mobile apps for media organizations, Palo Alto Online and West Seattle Herald Mobile, offer full-featured news, photos, video and community engagement/citizen journalism functionality.

“YAPPER is a platform for news organizations and other publishers to easily build mobile applications with rich functionality that can reach millions, at a fraction of the price,” said chief YAPPER and CEO of SachManya, Chintu Parikh.

SachManya, creators of award-winning YAPPER (Your APP makER) http://www.yapperapps.com an online, easy-to-use self-service mobile application maker, today announce two full-featured, mobile applications for news organizations. Both the Palo Alto Online and West Seattle Herald mobile applications are available on iPhone and Android today and soon Blackberry and iPad devices. The YAPPER built, mobile applications include a review of news, photos and videos and they’re also a community engagement and social media tool.

To download the Palo Alto Online application for iPhone go to: http://itunes.apple.com/us/app/palo-alto/id380147871?mt=8 For Android, go to Android Market on your handset and search " Palo Alto Online".

To download the West Seattle Herald applications for iPhone go to: http://itunes.apple.com/us/app/west-seattle-herald/id380378271?mt=8 For Android, go to Android Market on your handset and search " West Seattle Herald ".

Mobile Apps Functionality Engages Communities

With 360News and simple registration the user is able to submit geo-aware information, stories, photos and videos to the news organization. Once approved, their story may appear on the news site, in the app as well as on YouTube, Flickr, Twitter, 360News and CNNireport sites with credit going to the user. The applications also feature additional functionality including push notifications for breaking news or offers and much more. The app user can submit information and news on anything from a pothole in the road to their daughter’s winning goal in a soccer match to a breaking news event. Users can see where 360News posts come from and engage with other community members.

“The Palo Alto Online mobile application brings a level of interactivity and involvement to engage the community that goes beyond the functionality offered in most mobile news applications. Building the app with YAPPER was very affordable and we are planning to create more mobile apps for our other news properties,” said William S. Johnson President & CEO, Embarcadero Media.

Robinson Newspapers, a chain of weekly newspapers serving the Greater Seattle area publishes the West Seattle Herald. "We've pioneered since the 1950's, said Patrick Robinson," being the first to bring a web offset press west of the Mississippi, and the first to have an all digital video company in the mid 1980's. The company is driven by innovation. The next logical step for local news is to build an affordable, engaging and surprisingly full featured mobile app like this on YAPPER."

About YAPPER Mobile Platform: An Easy and Affordable Way to Create Mobile Apps

In minutes and without a single line of code, anyone can build their own native iPhone, iPad, Android and Blackberry mobile application starting at just $299. There are no SDKs and no developer skills required. Publishers of all kinds, including newspapers, TV stations, book and magazine publishers, bloggers and authors simply come to http://www.yapperapps.com and build their application online in WYSIWYG fashion. YAPPER is an end-to-end solution for publishers and includes many options, namely; in-app purchases, advertising support, analytics, app store submissions, publish under the company’s account as well as relevant components such as crossword puzzles, horoscopes and more.

At launch, YAPPER won the distinguished 2010 Macworld DEMO Best of Show award and showcased the revolutionary technology on the main stage.

“With over 50 satisfied customers and mobile applications across most mobile devices, we’re opening the platform for all and taking the cost, time and mystery out of developing mobile applications," added Chintu Parikh chief YAPPER and CEO of SachManya.

About SachManya
SachManya develops two award-winning mobile platforms, YAPPER-Your App MakER (2010 Macworld Demo: Best of Show) and 360News (NAVTEQ 2010 LBS Challenge Finalist and Where 2.0 Audience Choice Award). We empower publishers of all kinds to create innovative smart-phone applications to extend their reach to mobile devices easily and affordably. The company is based in Silicon Valley at the Plug and Play Tech Center (in the PayPal X Accelerator program) and was founded by veterans of Yahoo!, Apple, Hewlett Packard, NeXT, Infosys and Wipro. To start building your application and for more information go to http://www.yapperapps.com or contact us at 415.691.7572 and info@yapperapps.com. On Facebook go to YAPPER and on Twitter go to ChiefYapper.

About Palo Alto Online
Embarcadero Media is a Palo Alto-based publisher of five award-winning San Francisco Bay Area community newspapers and eight news and information websites, including Palo Alto Online. Founded in 1979 by CEO William Johnson, it is privately held by Johnson and local investors. Palo Alto Online was recently judged the best newspaper website by the California Newspaper Publishing Association, and has a history of innovation. When it launched in 1994, it was the first newspaper website in the United States to publish its content on the Web.

About West Seattle Herald
The West Seattle Herald is published by Robinson Newspapers, an award-winning news organization with eight geographically contiguous weekly publications that have been serving their respective Seattle area communities for as long as 107 years. The Ballard News-Tribune, on the northern end of the territory, was founded in 1898. The youngest of the group, the Federal Way News, was founded in 1954.

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