(PRWEB) July 02, 2012
Video Scribing company Ydraw releases a new visual learning aid for business owners wondering why they need visuals in their marketing campaigns. "How Visuals Enhance Learning" is a summary from a TedxSunriver Ted Talk given by Kent Barney.
What is so important about having visuals and videos anyway? Why should they be in materials for successful business goings and ventures? Why do people tend to learn and remember better with visuals? How does it all work? All of these answers will soon be discovered.
Think of an owl, what does an owl represent? In today's society, an owl represents wisdom. When people think of an owl, many think of smarts, authority, and wisdom. Owls are a lot of times used in logos for schools, learning centers, reading centers, libraries, and other areas. Are there any owl logos that come to mind that might be along those same lines? People associate words with pictures, they have certain feelings and thoughts that impact them when seeing a visual, or hearing a word. Humans couple words with pictures, that is how people learn, just like someone sees an owl when they hear the word, and associate it with feelings and thoughts.
Video Scribing Study Example: In a study mentioned by Barney, there was a group of students learning English in a foreign country that were asked in one of their tests to "describe a blender" in 200 words. One group of students was given only that phrase: "describe a blender". The other group of students were given that phrase and a picture of an actual blender. The study had amazing results:
In the group that only had the phrase "describe a blender" to work with, 53% of them accurately described a blender in 200 words. The group that had the phrase and a picture of a blender had a success rate of 93%... what an amazing comparison! Just with a simple picture, a group of students was able to have an increase in 40% success that they accurately completed their assignment. Amazing video scribing results!
Still not convinced? Lets look at Facebook's Statistics:
"Images and visual content get the most clicks out of anything else on Facebook", states Barney. Unbelievable!
But what is it about images that helps people better understand?
Kent Barney had a great example of how images make such a big impact on a delivered message. Take the phrase "please do not pet the house cat". As just a phrase, the typical person would probably be thinking this is a silly house cat that doesn't like to be touched. Someone even might think the sign is funny, and scheme on how they might manage to pet the cat, just to make fun of the sign.
Now, take the same phrase, and imagine it is on a sign with the picture shown. Does this make a difference?
If someone saw this sign, would it change their thoughts about the whole phrase? Would this picture take someone to a different understanding about the cat and why they shouldn't pet it? Hopefully it would. Visual content enhances a message and the way people understand it. It is almost a given that people understood the phrase and the phrase coupled with the picture differently in each exercise.
Visuals and video scribing take society to a new way of thinking, a place where they might not otherwise find. This new level of thought can enlighten, heighten senses, change the way people think, and ultimately, change the world.
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