Author Bo Bennett Makes it Easy for You to Make 2009 Your "Year To Success"

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For the first time, Bennett converts his book into podcast format making it very easy for anyone with access to iTunes or other podcast catchers to download the book for free.

Year To Success Podcast

Since age 10, I read books on personal development, business, and general success. I found that just about every book contained at least one principle that if followed, would bring me one step closer to my idea of success. I also felt many principles were missing from these books, so I decided to write a definitive book on the subject.

In today's digital information age, many authors are wary of converting their books to digital media, due to the increase of copyright violations or "piracy" that occur as a result. And they should be. Authors work very hard to create their intellectual property and deserve to be compensated for it. Even with today's DRM (digital rights management) technology, it is still far too easy for anyone to make illegal copies of digital media and distribute it. Most authors believe they have two choices: either do not offer digital copies of their books or accept the fact that their books will be copied illegally. Author Bo Bennett offers a third choice: free digital distribution.

Bennett, an serial entrepreneur who did very well for himself during the first Internet boom of the 1990's and continues to run successful businesses today, literally wrote the book on success. "Since age 10, I read books on personal development, business, and general success. I found that just about every book contained at least one principle that if followed, would bring me one step closer to my idea of success. I also felt many principles were missing from these books, so I decided to write a definitive book on the subject." In 2004, Bennett delivered with his book "Year To Success", a book that Donald Trump called "an inspiration to anyone who reads it".

Giving away a digital copy of the book that one spent years to write and perhaps tens of thousands of dollars to publish and market, does not seem like a financially wise idea, Bennett admits. Bennett also admits that the purpose for writing the book "Year To Success" was not to make more money, but to share these principles with as many people as possible. If that were to happen, the book needed to make money to survive. So in 2003 when Bennett first started writing his book, he decided to test a theory.

Bennett theorized that although the world was moving towards digital media, that is, reading books from computer monitors and listening to audio books via MP3 players, people would continue to demand the physical book that they could pick up and hold in their hands. Since having readers rave about your book to others is one of the most economical and effective forms of advertising an author can hope for, Bennett believed that giving away the digital copy, and sales of the physical book would increase as a result.

In 2003, Bennett launched the website YearToSuccess.com, where he made available his entire book in web page format. By doing this, he not only created a list of over 50,000 readers, but had instant feedback that allowed him to edit his material "to perfection". In mid 2004, Bennett's book "Year To Success" was published and marketed to his online readers. This resulted sales large enough to impress book retail giant Barnes and Noble who started offering the book in their stores as a standard stock item.

Now, in 2009, Bennett is taking another chance by giving away his book in audio format via podcast. Bennett's audio book "Year To Success" which comes on 26 compact discs, retails in stores for $59.95. But now, anyone who prefers to listen to books by online streaming, downloading MP3 files, or via iPod or iPhone, can visit YearToSuccess.com and download the chapters as they are released, or subscribe to the podcast via iTunes and have the chapters automatically downloaded to his or her portable audio device.

"After a brutal 2008, people are going to need help with getting their minds in the right place to make 2009 a great year." Bennett suggests. "We must first work on personal development and then work on our financial success. This is exactly what 'Year To Success' helps readers do. Now, whether people prefer to read or listen to books, they can access 'Year To Success' free of charge."

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