Yellow Pages Directory Inc Reveals Results of One-Year Survey: Paper Or Online

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Company puts question to the public with online survey measuring which version of Yellow Pages consumers use most.

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This impartial survey shows results that represent a clear shift in how consumers choose to acquire Yellow Page business listings.

Yellow Pages Directory Inc., an online business directory at the forefront of the environmentally-conscious “Green“ movement, is proud to announce the results of its one-year survey to discover the choices consumers are making when they need information.

"This impartial survey was conducted at, with results that represent a clear shift in how consumers choose to acquire Yellow Page business listings" said Michael Keegan, President of Yellow Pages Directory Inc.

The survey was conducted over a one year period via the homepage of the website by users who could vote just once per Internet Protocol (IP) address. Of those who chose to participate in the survey, 40 percent polled stated they still use paper directories to look up Yellow Page listings, whereas 60 percent said they choose online resources.

The search term “yellow pages” was listed in the top five highest revenue generators of all search terms in Google's AdWords program in 2010. In addition, in January of 2011 "yellow pages" was one of the top 50 search terms imputed by users across all available internet search engines such as Google, Bing, and Yahoo.

For yet another concrete viewpoint, Forbes states that, according to numerous studies conducted by various parties, consumers turn to online directory sources 80 percent of the time whenever they need contact information for a new service or product, with print options coming into play only in second or even third place approximately 50 percent of the time.

Yellow Pages Directory Inc., owner of both and, offers an environmentally-friendly Web-based alternative to paper telephone directories while providing a simple and convenient alternative to print. Both web sites have been instrumental in promoting awareness across the United States allowing users to reduce their own environmental footprints. Yellow Pages Directory Inc. has also taken steps to reduce its own impact on the environment through the use of the most up-to-date and energy-efficient web-hosting services available.

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Christopher Boyle
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