Sacramento, CA (PRWEB) December 29, 2012
ShinyReputation.com released their opinion today, on an article published by The New York Times, in regards to the crack down Yelp is taking to insure businesses are not buying positive 5-star reviews. SR includes the ways business can keep from becoming “black marked,” on Yelp.
Because businesses are increasingly driven by reviews these days, it is becoming more and more tempting for businesses to bribe customers for a 5-star review. It has been noted, that businesses advertise for these reviews via Craigslist. Yelp, in deciding to circumvent this issue, and try to keep the mission of the site in tact, has been going undercover to catch the businesses partaking in this trend. Should the business be caught red-handed by a Yelp employee, the business is then slapped with a notice page, warning consumers that the business is known for having bought fake reviews.
ShinyReputation.com offers these tips businesses can follow to keep from getting slapped with the badge of shame on Yelp:
- Simply don’t buy reviews.
- Should an owner want more written reviews, offer to provide a service for free, in exchange for an honest review.
- Monitor your web server to insure the hardware is transmitting correctly.
- Use a server monitoring, to find the specific issues causing the difficulties in the business’ server, and to fix them as quickly has possible, as to not irritate potential customers.
The New York Times is an American newspaper founded and published in New York since 1851. It is the nation’s third-largest newspaper and has won 108 Pulitzer Prizes, more then any other newspaper.
ShinyReputation.com commented today on an article by The New York Times about the ways businesses are causing themselves to gain bad reputations because when it is found that they are buying reviews, Yelp automatically posts a direct link for viewers to see that the business may not be as legitimate as they say they are.
ShinyReputation.com utilizes researched information in order to provide tips and solutions businesses can use to keep a positive a reputation.