Must-Haves For Small Businesses: Online Reputation Management

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The increasing popularity of online review sites like Yelp prompts Shiny Reputation to discuss the advantages of having an online reputation management system in place for small businesses.

Shiny Reputation has noted with growing interest the prolific success enjoyed by online review sites like Yelp and of how a positive or a negative review on these sites can impact a business enterprise. When one considers that sites like Yelp review a variety of business enterprises from cafés to gas stations, their impact on a business can impact sales or reputations, or at worst, both.

Caring for their online reputation has become a new requirement for business enterprises. The rise in popularity of smartphones has led to customers using their phones to access the internet , even more so if they need to purchase something or if they happen to be looking for a place to dine. According to News10, unless businesses spend some time in web monitoring in order to track negative reviews and take corrective action, neglecting negative feedback could hurt their sales.

Getting a bad review does not denote that a business is awful. A bad review can even serve to validate all the good ones on Yelp. However, taking steps to convert the negative review into a positive one would serve to draw a greater number of prospective customers. This is because they would note that the business cares about the feedback given. Therefore, read the review after cooling off: first, as a business owner and then as a prospective customer. If the review does not have any outlandish requirements, apologize for the negative experience and perhaps, even provide a corrective follow-up action, if applicable.

Research conducted by Harvard Business School shows that a 1-star increase on Yelp can increase sales by 5 - 9%.

With the increased use of smartphones, it is not surprising to see that people do not get taken in by tall claims made by business owners and prefer to go by the reviews and feedback of other, regular people. With an eye on creating awareness among business owners about their online reputation, Shiny Reputation advises them to pay heed to reviews on Yelp and to harness the marketing potential of feedback left on these sites.

Shiny Reputation is committed to provide business owners with techniques to influence and improve their Yelp reviews. It also offers advanced training on improving reviews left on Yelp.

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