San Francisco, CA (PRWEB) October 29, 2012
5StarControl has applauded a new interview with a Yelp employee in which he outlines some ways that local businesses can reply to negative reviews posted on Yelp.
Reputation Management Site 5StarControl announced that local businesses are going to be thrilled with the strategies outlined in a recent Entreprenuer.com article in which Yelp’s Local Business Outreach Manager, Darnell Holloway, reveals how businesses can properly respond to bad Yelp reviews, provide good customer service, and maintain a strong online reputation.
Yelp is one of the largest and most popular local business search and review companies in existence. Founded by Jeremy Stoppelman in San Francisco in 2004 as a response to his inability to find a good local doctor, Yelp has quickly grown into one of the most used sites for local business reviews. Now live in the United States and 19 other countries, Yelp users number more than 78 million every month, over 7 million of which use their mobile applications. Yelp listings have also recently been incorporated into the new Apple Maps application for iOS 6.
On Yelp, people can read reviews and rate local businesses based on their experiences there. Users can then search for different kinds of businesses in their area, and choose a business based on its Yelp rating. Yelp uses a filtering algorithm in an attempt to filter out biased and fake reviews in an attempt to make sure that as many reviews as possible are genuine. For actual negative reviews, Holloway recommends responding publicly to the review, and reaching out the aggrieved customer in an attempt to make the situation right, and perhaps persuade them to remove their negative review.
The interview was conducted by Entrepreneur.com, the internet portal of the popular Entrepreneur magazine. Entrepreneur is an American magazine which is published monthly and covers matters pertaining to entrepreneurship and small business management. It has a circulation of more than 600,000 copies per month, and is also translated and published in many nations around the world. Entrepreneur.com is its website, which features additional articles, blogs, videos, and news focusing on technology businesses. 5StarControl highly recommends the works of entrepreneurial guru Frank Kern for its readers interested in entrepreneurship.
The Entrepreneur.com article features sound advice directly from Yelp on how to proactively deal with bad Yelp reviews. The ideas in the article are solid methods for providing top-notch customer service online. Negative Yelp reviews can seriously damage the bottom line of any business, and swift responses to negative reviews on Yelp and other websites is a vital part of maintaining a strong online reputation.
5StarControl is a forum about local business matters in the area of negative Yelp reviews.