San Francisco, CA (PRWEB) December 01, 2012
According to an article posted on the Wall Street Journal, up to 24% of small and midsize businesses in the USA monitor online feedback given about them. This study – conducted by BIA/Kelsey – also states that 5% of these businesses employ the services of reputable reputation management companies. Small and midsize businesses are defined by BIA/Kelsey as being those companies employing less than a hundred employees. BIA/Kelsey also envisage that more such businesses will move from using free online applications to a paid server monitoring service as the work involved is immense.
Given the fact that hiring a professional reputation management company to deal with feedback can reduce certain headaches, the fact remains that the cost of employing these professionals does not come cheap. For a business that employs fewer than a hundred employees, this could be a serious amount of money.
Keeping in mind the fact that negative reviews cannot be eliminated completely, simpler ways in which a business can deal with negative reviews and move on, without letting it impact either their business or their peace of mind can be explored. For example, instead of viewing the reviewer as an implacable foe, it would be worthwhile to restrain the onset of over-reacting to the review. Asking relevant follow-up questions and seeking to understand the concern highlighted – with an open mind – could aid in identifying what could be an ongoing problem. As long as the problem raised is not irrelevant, it could be worthwhile to apologize and (wherever necessary), offer to redress the situation. While this will not remove the negative review, a follow-up positive review from the reviewer will lead a lot of prospective customers to note that the business is concerned not only about its reputation, but also about the experiences of its customers.
The Wall Street Journal is an international newspaper that relates primarily to business and economic news. It is the newspaper with the largest circulation in the United States. BIA/Kelsey are local media and advertizing experts who analyze business, financial and social trends impacting the market and provide clients with critical data, analysis and recommendations aimed at helping them develop and transform.
With people increasingly referring to the internet for information and reviews, review sites like Yelp provide prospective customers with an overview based on their experiences. While the experiences could well be negative or positive, the fact remains that negative reviews can severely dent a business. Recognizing this, Shiny Reputation helps businesses deal with negative feedback and enables them to bounce back.
With an eye on helping its clients protect their reputation, Shiny Reputation provides beginner’s techniques and advanced levels of training that enable businesses to influence and improve their Yelp reviews.